Bugbites Cricket Granola

Bugbites is an imaginary cricket granola brand created for the North American market that is constantly looking for new, sustainable products but is particularly squeamish about eating bugs! The goal was to introduce the many benefits of including protein-rich crickets into our diets in a fun and friendly way. The branding addresses the public fear about eating bugs while appealing to their sense of greater good and sustainability.

Educator Support: Dominique Walker

Honourable Mentions: 

• Aube by Daria Khazova, George Brown College, Toronto, ON 

• Sephora Regional Brand Strategy by Jasmine Silang, George Brown College, Toronto, ON

• Jiyu by Jasper Tu York University/Sheridan College, Oakville/Toronto, ON

Judges

• Jason Dauphinee RGD, Creative Director / Chief Idea Ninja at Eclipse 360, Victoria, BC

• Katie Goodz, Designer at Katie Goodz Design, Dartmouth, NS

• Colin Payson, Senior Designer at Premise Design Communications, Toronto, ON

• Janine Pierre, Art Director at Canadian Credit Union Association, Toronto, ON