Premise Award for Strategic Design Winner: Natasha Lee
12/09/22

Winning Project: Bugbites Cricket Granola

By Natasha Lee, Capilano University, North Vancouver, BC 

 

Award sponsored by Premise

 

 

Bugbites Cricket Granola

Bugbites is an imaginary cricket granola brand created for the North American market that is constantly looking for new, sustainable products but is particularly squeamish about eating bugs! The goal was to introduce the many benefits of including protein-rich crickets into our diets in a fun and friendly way. The branding addresses the public fear about eating bugs while appealing to their sense of greater good and sustainability.

 

Educator Support: Dominique Walker

 


 

Honourable Mentions: 


 

Judges