SLD Award for Retail Design Winner: Ella Taylor

Winning Project: Dickie Dee SWAG

By Ella Taylor, Wilson School of DesignKwantlen Polytechnic University, Richmond, BC


Award sponsored by Shikatani Lacroix Design

Dickie Dee SWAG
A rebrand of the Dickie Dee, the new design carries forward the sophistication of the original branding while maintaining the fun, indulgent and flamboyant attributes from the past. Inspired by music, the rebrand supports local musicians and neighbourhoods. The rebranding is based on the theme "choose you destiny", offering customizable merchandize with 4 brand colours, a series of logos, icons and graphics to choose from. The merchandize available is a mix of old and new — airpod covers, temporary tattoo sheets, cooler packs, totes, tees and stickers.


Honourable Mentions:



  • Elaine Gillen RGD, Partner & Creative Director at the Art + Words, Ottawa, ON

  • Sandy Kim, Senior Brand Officer at The Detox Market, Toronto, ON

  • Beverley Wells, VP of Branded Environments at SLD, Toronto, ON