Designed as a part of Bruce Mau Design's Word of the Week creative exercise for the prompt "Cake", Brendan Irving Provisional RGD shares the zine he created to honour pop-culture's favourite dessert and its many cameos in film, art and visual media.
BMD's Word of the Week is a recurring internal creative exercise intended to give their designers a space to play, explore and connect with each other without the pressures of day-to-day client work. Each week, a single word is given to the team that serves as a prompt for them to create ANYTHING. There are no restrictions. From design to fine art to music to photography to sculpture to bookmaking, each designer interprets the word in their own way and shares it with the group the following week.
Completed over a course of two days, Brendan's project began with a rapid-fire brainstorm of all the times he could remember seeing an image of a cake in the media. From movies to music videos to paintings and more. This prompted him to source a collection of images and think about the overall visual tone of the zine.
Inspired by the pastels used for the movies The Grand Budapest Hotel and Marie Antoinette, Brendan chose a candy-coloured palette to lean into the dessert's aesthetic. However because there were more categories of work he wanted to showcase, he divided the book into sections using large-scale typography to bring a sense of dynamism to the layouts.
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