Through this series, the RGD provides emerging designers an opportunity to showcase their work.
Vehicles Wraps for Canada's Wonderland
Canada's Wonderland Safety and Loss Prevention vehicles, seen by all those visiting the park, are important for how the CW brand is perceived. The old fleet with a bubbly font and shaped vehicle accents in vinyl was retired and a new fleet with enhanced security measures was introduced. The upgraded vehicle wraps reflect these changes and create a cohesive, clean identity for the emergency responders.
Looking at the project today, what are you the most proud of?
This project brought me pride in knowing that the associates who operate the emergency vehicles now can present themselves with authority when handling guest confrontations and emergency situations while giving guests the confidence that they are being helped by trained professionals. Giving others the right tools to do their jobs is a big part of what I do. Usually it's as simple as a poster or training document. Designing the vehicle wrap was exciting!
Emily Henry Provisional RGD is strives to helps others communicate their big ideas. As Sign Shop Technician for Canada's Wonderland, she designs signage and identity systems for all their departments.
Ecolife Outdoor Living Branding
Nicholas Sinapi Provisional RGD, Freelance Graphic Designer