SLD Award for Retail Design Winner: Rachel De Freitas

Winning Project: Gestures Coffeehouse by Rachel De Freitas, Wilson School of Design, Kwantlen Polytechnic University, Richmond, BC


Award sponsored by SLD


Gestures Coffeehouse

Gestures Coffeehouse, an imaginative coffee shop venture, empowers the Deaf and hard of hearing by offering employment opportunities and promotes Sign Language. The visual identity strikes a balance between playfulness and seriousness, with a focus on hand imagery to emphasize that the staff not only serves with hands, but also communicates with hands. Gestures stands out as a unique concept, offering a fresh experience with meaningful mission.

Educator Support: John Belisle


Honourable Mentions:




  • Beverley Wells VP, Branded Environments at SLD, Toronto, ON
  • Karl Chen, Affiliate Member, Senior Graphic Designer & Creative Director, Toronto, ON
  • Vida Jurcic RGD, Partner & Co-Creative Director at HANGAR 18 DESIGN CONTINUUM, Vancouver, BC