SLD Award for Retail Design Winner: Rachel De Freitas
18/09/23
Winning Project: Gestures Coffeehouse by Rachel De Freitas, Wilson School of Design, Kwantlen Polytechnic University, Richmond, BC
Award sponsored by SLD
Gestures Coffeehouse
Gestures Coffeehouse, an imaginative coffee shop venture, empowers the Deaf and hard of hearing by offering employment opportunities and promotes Sign Language. The visual identity strikes a balance between playfulness and seriousness, with a focus on hand imagery to emphasize that the staff not only serves with hands, but also communicates with hands. Gestures stands out as a unique concept, offering a fresh experience with meaningful mission.
Educator Support: John Belisle
Honourable Mentions:
- Mayumi Clothing by Camille Clores Provisional RGD, Wilson School of Design, Kwantlen Polytechnic University, Richmond, BC
- OKI Donut Shop by Nina Hidaka Student RGD, George Brown College, Toronto, ON
- Gerde Art Gallery & Foundation Identity by Pantea Kouhpayeh Student RGD, George Brown College, Toronto, ON
- Boba Mania by Griselda Normansah, LaSalle College, Vancouver, BC
Judges:
- Beverley Wells VP, Branded Environments at SLD, Toronto, ON
- Karl Chen, Affiliate Member, Senior Graphic Designer & Creative Director, Toronto, ON
- Vida Jurcic RGD, Partner & Co-Creative Director at HANGAR 18 DESIGN CONTINUUM, Vancouver, BC