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The Garden Award for Strategic Design Winner: Garrett Poon, Myrrha Tekya Student RGD
18/09/23
Winning Project: Arizona Zero Proof by Garrett Poon, Myrrha Tekya Student RGD, Alberta University of Arts, Calgary, AB.
Award sponsored by The Garden
Arizona Zero Proof
Arizona Zero Proof is a line of non-alcoholic cocktails challenging conventional drinking norms. Positioned as a game-changer in the beverage industry, it caters to the growing trend of people seeking healthier alternatives. Leveraging a unique brand story and through integrated advertising, it establishes itself as the preferred choice for those wanting non-alcoholic alternatives to traditional drinks.
Educator Support: Darcy Parke, Johnny Talisman
Honourable Mentions:
- Revolution 12 by Julia Do Alamo Provisional RGD, George Brown College, Toronto, ON
- Tune Into Your Feels by Haley Greene Student RGD, Natalie Grakovski Student RGD and Mitch Lowes Student RGD, Humber College, Etobicoke, ON
- Commit by Natasha Lee Student RGD, Capilano University, North Vancouver, BC
- Frozen Child by Bella Sanchez Student RGD, Wilson School of Design at Kwantlen Polytechnic University, Richmond, BC
- Keero Cricket Protein Noodles by Ethan Woronko Student RGD, Capilano University, North Vancouver, BC
- Flush: A Public Washroom Wayfinding App by Jocelyn Zin Student RGD, York University, Toronto, ON
Judges
- Miranda Allum Provisional RGD, Senior Art Director at 500 Degrees, Toronto, ON
- Brian Dodo RGD, Principal & Creative Director of BmDodo Strategic Design, Kingston, ON
- Tyson Hynes, Co-Founder & Creative Director at District, Halifax, NS
- Adriana Ivory, Design Director at The Garden, Toronto, ON
- Katie Wilhelm RGD, Indigenous Designer & Consultant at katiewilhelm.design