The Kanata Food Cupboard had an outdated brand and visual identity. Given that the community is largely comprised of well-heeled technology workers, the food bank had a mandate to spread the word that there were indeed people locally who struggled financially, a fact not well-known to Kanata’s residents. The challenge however was that many of the long-standing volunteers were attached to the existing brand and unwilling to entertain the idea of a refresh. Careful consideration was made during the design process of their misgivings toward the project. The final design was presented to the director and volunteer group and met with immediate and grateful approval. The group were quick to say that they were very happy that the new design both looked fresh and memorable and yet still respected the origins and culture of the organization. The new brand came with a manual for appropriate use, suitable typography and complementary colour palettes.
Amanda DeVries RGD (Certified Senior Designer)
Eye Candy Design
June 27, 2019
6986 Middle River Road
Areas of SpecialtyBranding, Packaging, Web
Other CapabilitiesBook Design, Corporate Communications, Digital Marketing, Publication, Signage/Wayfinding
Interested in FreelanceYes
Availability for freelance work
Company descriptionServing up fresh and iconic designs for the restaurants, producers, artisans and manufacturers who give the world its flavour
Services include art direction, logos, packaging, marketing collateral and more for consumer packaged goods (CPGs), all with a powerful simplicity that can compete in shoppers’ minds with the most recognizable brands in the industry.
As more shoppers make their food and drink purchases online, branding needs to be as appealing on screens as it is on shelves. I fuse the essentials of traditional design with the latest digital trends to create a unique recipe for cross-platform results.
Why am I an RGD?I greatly appreciate the people I've met through this organization, and that we constantly strive to improve ourselves as a group.
What is my most memorable RGD moment?Going to DesignThinkers 2019
Why am I a designer?Because I think about colour and fonts all day, to the point that I think I am driving my family and friends crazy. I've even earned the moniker #typographynerdalert by a well-meaning friend :)
Why should you hire me?Because you get the best of both worlds: a dedication to pushing the limits of creative boundaries, but disciplined enough to stay with budget and timelines. Honest, frank communication and lots of great ideas.
Where do I see myself in 5 years?I am currently making the transition from all forms of "general" graphic design but have my sights on being an exclusive food packaging designer.
Contributions to RGD in 2018Board Member, July 2020-present