Given the rising popularity of home roasting, it only makes sense to serve this space with a well-packaged, thoughtfully curated line of green coffee beans that can be purchased online. So with this idea in mind, I was asked to put together the aesthetic of the Aroma Nica brand. This included packaging selection, branding, website, and informational cards.
Amanda DeVries RGD
Eye Candy Design
June 27, 2019
6986 Middle River Road
Areas of SpecialtyBranding, Packaging, Web
Other CapabilitiesBook Design, Corporate Communications, Digital Marketing, Publication, Signage/Wayfinding
Interested in FreelanceYes
Availability for freelance work
Company descriptionServing up fresh and iconic designs for the restaurants, producers, artisans and manufacturers who give the world its flavour.
Services include art direction, logos, packaging, marketing collateral and more for consumer packaged goods (CPGs), all with a powerful simplicity that can compete in shoppers’ minds with the most recognizable brands in the industry.
As more shoppers make their food and drink purchases online, branding needs to be as appealing on screens as it is on shelves. I fuse the essentials of traditional design with the latest digital trends to create a unique recipe for cross-platform results.
Why am I an RGD?I greatly appreciate the people I've met through this organization, and that we constantly strive to improve ourselves as a group.
What is my most memorable RGD moment?Going to DesignThinkers 2019
Why am I a designer?Because I think about colour and fonts all day, to the point that I think I am driving my family and friends crazy. I've even earned the moniker #typographynerdalert by a well-meaning friend :)
Why should you hire me?Because you get the best of both worlds: a dedication to pushing the limits of creative boundaries, but disciplined enough to stay with budget and timelines. Honest, frank communication and lots of great ideas.
Where do I see myself in 5 years?I am currently making the transition from all forms of "general" graphic design but have my sights on being an exclusive food packaging designer.
Contributions to RGD in 2018Board Member, July 2020-present
Committee Member, Diversity and Inclusivity Committee