Conceptual work for an awareness campaign targeting industry convergence within a Fortune 100 consulting firm.
Ashley Smithers RGD
1821
Creative Director
Member since
April 4, 2012
Toronto
Other Capabilities
Branding, Corporate Communications, Information Design, Web
Client Specialty
Financial Services, Healthcare, Non-profit, Professional Services, Technology
Languages Covered
English, French
Interested in Freelance
Yes
Why am I an RGD?
Being an RGD is a catalyst for great conversations about our industry with people who would otherwise not even think beyond "a person who does creative things".
What is my most memorable RGD moment?
While gathering everything for my application, it was a bit of a shell-shock to see so many years spread out, and to be able to recognize all of the people who had helped me grow. I had one recruiter who had been with me from the start, and it reminded me to really thank her. Being able to see how others have supported along the way made me all the more passionate to become an RGD and pay that forward.
Why am I a designer?
I have had a passion for bringing ideas and people together since I was young. Even while in college for Industrial Design, everyone knew where my true path was.

I am insatiably curious, and constantly look for ways to push my craft. My specialty is an area that most turn away from, but I love the idea of designing a presentation – it's a vessel for allowing humans to do what we innately crave – telling our stories and being heard.
Why should you hire me?
Because I see beyond the standard "make something pretty". A brand is the blood that runs through the veins of its body – the company, the idea, the people. It is not merely a series of lines or logos – it's an entire system that must be executed properly and with curiosity, thought, and craft.

A presentation is an extension of this, an experience, and your story deserves so much more than a bulleted slide. Let's make it an experience that sticks with people.

I dedicate myself to my clients, for better or worse, but have the self-respect to say no when it's needed. Which respects my clients in turn.