I am an RGD because I believe design matters. Having a professional body that advocates on behalf of Designers, organizes incredible events, and tackles the big issues that challenge designers in this dynamic, ever evolving industry is critical to a healthy, vibrant and well educated industry.

Some designers prefer form over function - looks over usefulness. But I believe when it comes to online communication the "function" is as important - if not more so. I believe that the user interface should never interfere with the effective communication of the intended message. Our knowledge of how to leverage design, spacing, effective calls to action, and information flow is what make our websites stand out from our competition.

Because I pick up the phone.

The new technology that exists now is a two-edged sword. One the one hand it offers amazing ways to get to your customers. On the other had some website designers force you to fill out online forms, and they make themselves unavailable to just talk. We use all the last high-tech programs and software in conjunction with old-fashioned customer service. I believe that part of the business will never change even if it's becoming harder to find.