Deloitte’s research concluded Canadian businesses are in for challenging times of change ahead, and most aren’t prepared. I developed the concept of using weather as an analogy, working with the in-house design team and an external agency for the webpage to combine striking photography with integrated messaging to bring the story to life in print, online and via a social media campaign.
Caroline Bruckner RGD
Canadian Tire Corporation
February 12, 2003
2180 Yonge St
Other CapabilitiesBranding, Corporate Communications, Information Design, Signage/Wayfinding, Typography, Web Design
Languages CoveredEnglish, French
Interested in FreelanceYes
Why am I an RGD?I am so thankful for the inspiration, relationships, advocacy, ethics and learning opportunities that RGD provides. I'm proud to be a member and support all of the great initiatives helping out the graphic design profession.
Why am I a designer?I love communication, design, solving problems, connecting with people and making beautiful things. As a graphic designer I get to combine my passions and do what I love every day.