Objective: Legacy Life Project is a video production studio in Orlando, Florida, owned by Macbeth Studio. They are all about celebrating the life story of loved ones through video. We did their: - Brand Strategy - Brand Identity Design - Website Design & Development - Social Media Content Design The Challenge: Their brand identity, design, and offering was not resonating with their target clients. They produce quality work, but was not able to communicate why they would charge thousands of dollars for a "home video". Our Solution: Out solution was to position them as a premium "mini-documentary" production studio. To produce a documentary, means you have to be of a certain importance - and therefore, people were willing to pay a premium for the work. We re-designed their logo (which was previously that of a tree) .. into that of a gold foil finger-print resembling a tree. The fingerprint signifies that every persons story is unique. The roots of the tree extends down showing that one's story is deep, and has a significant impact for future generations who would be affected by it. In the case of Legacy Life Project (their brand archetype was that of "The Caregiver / The Nurturer") They are all about service, support, recognition and gratitude. They do quality work, and they put a lot of care into the product they produce - no small detail is overlooked. And so we created a vintage but polished brand to appeal to their clientele.