Ed Normand owns a law-firm out in Orlando, Florida. He came to us wanting a brand-refresh, as his current brand was a bit staid, and not getting the attention it deserved. During our Brand Discovery & Strategy session, we found out that what they are really good at is winning class-action lawsuits against large conglomerates (these guys can take companies like Disney to court). We also learned that their primary target profile are judges and other referring lawyers. So we crafted a maverick brand for Normand PLLC. that positions them as the bold & fearless leaders in class-action lawsuits.
Denny Kurien RGD
Rayvn Design
Co-Founder & Creative Director
Member since
July 22, 2019
Areas of Specialty
Art Direction, Branding, Creative Direction
Other Capabilities
Branding, Brand Strategy, Creative Direction, Corporate Communications, Digital Marketing, Illustration, Motion Design, Typography, Web Design
Identifies as
Languages Covered
Company description
I help experts build an extraordinary brand that attracts high-paying clients.

If you are an expert or professional service firm, we will help you identify what makes your business extraordinary. We will then craft a premium brand for your business, and put together an organic marketing plan that you can execute to bring in high-paying clients. Yes, that means we will work with you on your branding & marketing strategy, logo, website, social media content strategy, and marketing funnel all set to go.
Why am I an RGD?
I am an RGD so that I can learn from my fellow designers, and continue to improve my craft .. and maybe pass on some knowledge that I've gained over my 20 year career as a designer.
What is my most memorable RGD moment?
Being able to mentor new design students just entering the design industry. One thing that teaching Design at Humber college has taught me, is that it's all about those light-bulb moments. When you teach a student (or a client) something that they didn't know previ0usly, you add more value in what you do than just the services and deliverables you provide. There's an old saying, “If you give a person a fish, you feed them for a day. If you teach a person to fish, you feed them for a lifetime." And those are the kind of clients I want to work with. Clients who have an insatiable appetite to better themselves, and create a business that will be personally & financially rewarding for years to come.

Why am I a designer?
I am a Branding & Design Consultant for Experts & Professional Service firms that get paid for their thinking.What I get the most pleasure from is empowering small service-based business owners to create extraordinary brands, and attract clients they love. Because I believe small businesses can achieve mighty things when they have the courage to be brave, stand out, and be rewarded personally & financially for it.
Why should you hire me?
My consultancy specializes in doing one thing really well - helping experts build extraordinary brands that attract high-paying clients. If you want to see the work I do, go to http://Creative-Director.ca
Where do I see myself in 5 years?
Would like to grow my design consultancy to a well respected & highly awarded studio in Toronto, attracting the attention of world-wide clients.
Contributions to RGD
Judged Design Shows
Hosting Design Webinars on how to attract high-paying clients