This is a point of view document for Deloitte targeting the BC craft brewery industry. Deloitte wanted to share their insight and knowledge on how these successful small breweries can get the funding and support that they need, so that they can expand and grow. I wanted to make the document fun with the custom beer tap infographic to point out key information inside of the report, as well to use the growler as the main image to reflect the craft beer industry.
Donna Graffi-Smith RGD
March 17, 2017
1055 Dunsmuir Street
Other CapabilitiesBranding, Corporate Communications, Digital Marketing, Print Promotion, Publication, Signage/Wayfinding
Client SpecialtyProfessional Services
Why am I an RGD?I wanted to be a part of the RGD creative community because it signifies professionalism and quality of work. RGD keeps me inspired with the Designthinkers conference and they embrace the whole design community.
What is my most memorable RGD moment?My most memorable RGD moment was winning an RGD in-house design award with our Deloitte Canadian Design Studio team. We were honored to have our work chosen for an award and have our pieces recognized with other amazing work that had also won. RGD went above and beyond for all the winners by putting on a beautiful awards ceremony lunch at designthinkers, where they announced each piece and gave out physical awards. They made you feel really special, it was a great moment!
Why am I a designer?I am a designer because I fell in love with page layout when I was working on our highschools yearbook. It was something I became passionate about and it made me proud to create something cherished by all my peers for a lifetime. Design didn't feel like work, I loved doing it, and to this day I'm still excited about new projects and design challenges that come my way!