A highly successful and innovative exhibit that marked the return of the Husky brand to a key global trade show and solidified its position as an industry leader poised for growth.
Gordon McLean RGD
Cadre Creative Agency
May 22, 2008
194 Waverley Street
Areas of SpecialtyBranding, Brand Strategy, Corporate Communications
Other CapabilitiesAdvertising, Branding, Brand Strategy, Creative Direction, Corporate Communications, Digital Marketing, Exhibit Design, Information Design, Marketing, Packaging, Photography, Product Design, Signage/Wayfinding, Strategy, UI Design, Web Design
Interested in FreelanceYes
Availability for freelance work
Our best work is yet to be done. Let's talk.
Company descriptionCadre Creative is an independent design agency driven to liberate business by challenging conventions. We focus on strategic thinking, creative design that delivers customer-centric solutions through a variety of tactics such as brand development, identity, naming, branding systems, publications, advertising, environments, promotional materials, and digital and print content for brands across all sectors.
Why am I an RGD?Design needs a voice.
Clients need assurance.
As designers bring value and real-world solutions to their clients, their clients need comfort and reassurance their investment is going to achieve or exceed their intended results. Being an RGD sets a standard of proficiency to protect the clients interests while allowing its members to define themselves as a skilled and trained professional which should be compensated accordingly. It’s a win-win but its also up to the members not to devalue themselves.
What is my most memorable RGD moment?I love attending DesignThinkers, seeing some of the greatest designers such as Michael Bierut. But I’ve really enjoyed opportunities to interact and mentor designers of the future though portfolio reviews and judging RGD contests.
Why am I a designer?Navigating an ever complex world with layers and layers of content can be overwhelming and exhausting. Designers possess an ability and have a duty to streamline the information to provide a logical trajectory to aid the flow of information to the intended audience or user. Design allows me to seamlessly steer and influence with style and logic.
Why should you hire me?Professionalism and a burning desire to exceed the expectations of the client by pulling from my vast background, experience and influences to craft exceptional design solutions backed with a sound strategic longterm plan.
Contributions to RGD- In-House Design Webinar Panelist