The purpose-built iPad app and experience design proved more successful than simply offering patrons iPads and laptops to use the web-based application on the TD website. Pivot’s design solution was successful because it took into consideration the entire context of use within the airport setting. TD has engaged the Pivot team on a recurring basis to update the app for various kiosk environments—most recently the Canadian International AutoShow.
Ian Chalmers RGD
Pivot Design Group Inc.
December 1, 2009
416 203 1660 x 14
Other CapabilitiesBranding, Web
Client SpecialtyProfessional Services
Company descriptionPivot Design Group is a well-established design firm whose work has influenced and improved the experiences between people and content, services and organizations.
Our Informed Design process underpins all of Pivot's design projects. It begins with comprehensive design research to gather Design Evidence™ and to establish the end user as a source of inspiration for innovation. Through this process, Ian and his team ensure that their work provides strategic value to their customers.
Why am I an RGD?I believe that having an organized leadership body within the Graphic Design discipline helps designers become better creative business people. I believe that designers can have a stronger voice through a collective that promotes ethics, values, and a code of conduct.