The blog was named after the alarming statistic that one in three Canadians will have cancer in their lifetime. The site brings together a wide range of data and expert opinions and is modelled as a monthly digest, which focuses on a different cancer topic each issue. For experts and "lay" persons alike, the blog aims to curate Canadian cancer evidence in one place.

Working with the core team at the Canadian Partnership Against Cancer, their strategic goals were realized using a design research process. This helped to inform the brand identity, web design, and now the ongoing support of infographic creation for each topic. (See Smoking Cessation infographic pictured here which became a Staff Pick on

Iffat Jokhio RGD
Pivot Design Group
Design Lead
Member since
February 3, 2014
416 203 1660
Areas of Specialty
Creative Direction, Service Design, UX Design
Other Capabilities
Branding, Information Design, Strategy, Systems Design, Typography, UI Design, Video, Web Design
Languages Covered
Interested in Freelance
Why am I a designer?
I believe that designers are generalists — we are constantly learning about our clients and their audience in order to better inform the design solution. Designers are also strategists — we see the "matrix" and can help facilitate better outcomes.

It is this innate openness and willingness to learn that makes designers and design-as-a-process so magical and successful.