In the front room, it is all about submerging in nature & abundant growth. With dark mossy green walls, butterflies, birds, and botanical illustrations, our general inspiration was art by Kristjana S Williams. The divider statement art makes one feel as if in a tropical hideaway. Furthermore, small details such as the sconce vinyl prints add a subtle finesse, while six optically clear vinyl mirror pieces make a great photo op for the young demographic enjoying the space. The goal of attracting the right customers played a big part in our design thinking process - the space is meant to appeal to teenagers, as well as families with kids.
Iliana Sergeev RGD (Certified Senior Designer)
IS Design Labs
Owner, Creative Director, Designer, Artist
Member since
February 17, 2016
Contact
245 Carlaw Ave
Toronto
ON
Areas of Specialty
Branding, Motion Graphics, Signage/Wayfinding
Other Capabilities
Corporate Communications, Digital Marketing, Illustration, Packaging, Signage/Wayfinding
Languages Covered
English
Interested in Freelance
Yes
Availability for freelance work
Available during weekdays.
Company description
I'm Iliana and I run IS Design Labs, an interdisciplinary studio specializing in branding, graphics and spacial design for companies at all levels of maturity.

I find ways to reflect a company’s character through thoughtful design for physical spaces. There are many effective ways to do that including welcome/feature walls, poster series, murals, animated graphics, installations, and signage programs. With 10 years of experience, I ensure that a company's space and brand work hand-in-hand - reinforcing one another and adding extra layers to the customer experience.

With a holistic, human-centered approach applied throughout every customer touchpoint and interaction, I create memorable experiences.
Why am I a designer?
I'm Iliana - an inspired designer, blogger, avid foodie, passionate about solving problems and creating memorable experiences.
Why should you hire me?
Iliana never lost her child-like drive and endless curiosity. As the founder of a multi-disciplinary design studio, Iliana’s passion for problem-solving and communication is not bound by definitions, as she pushes the line where graphic design meets dimensional experiences. She is a visionary designer with years of work spanning across numerous industries.
Where do I see myself in 5 years?
growing and expanding my company
Contributions to RGD in 2018
- Student Awards Judge
- Winter Session Mentor