The scope of this project was to create the branding and interior design work for a themed start-up. Viral is an exciting new virtual reality arcade and lounge in Mississauga, Ontario. ART DIRECTION & CONCEPT ART BRAND STRATEGY & IDENTITY ART DIRECTION & CONCEPT ART PROCUREMENT & DETAILS GRAPHICS PACKAGE
Iliana Sergeev RGD
IS Design Labs
Owner, Creative Director, Designer
Member since
February 17, 2016
245 Carlaw Ave
Areas of Specialty
Branding, Motion Graphics, Signage/Wayfinding
Other Capabilities
Illustration, Packaging
Client Specialty
Arts & Culture, Consumer Goods, Entertainment, Food, Hospitality, Retail
Languages Covered
Interested in Freelance
Availability for freelance work
Available during weekdays.
Company description
We know that human-centered approach to experiences deliver better results today and will be the only way to design in the future. Our goal is to help companies new and old not simply to catch up, but to thrive and excel. Through strategic analysis and thinking, hand-in-hand with collaborative multi-disciplinary design, we help you strengthen your brand, create events, spaces and seize the opportunities.

IS Design Labs is an innovative design hub founded by Iliana Sergeev. With over 10 years of experience working across multiple disciplines (marketing, advertising, branding, interior design, theming and UI), we know that for a company and product to be successful, a holistic approach should be applied throughout every customer touchpoint and interaction.

We will work with you to find the right solutions.
Our expertise go beyond design disciplines.
- Brand Design & Visual Identity
- Brand Consulting
- Brand Standards
- Event Design
- Interior Design & Decor
- Social Media (Design & Strategy)
- Motion Graphics
Why am I a designer?
I'm Iliana - an inspired designer, blogger, avid foodie, passionate about solving problems and creating memorable experiences.
Why should you hire me?
With almost ten years of working in various industries across multiple design disciplines, I know that for a company to be successful, a holistic approach should be applied throughout every customer touchpoint and interaction.

Every brand, every event is a world of its own which should never stop adapting, adjusting, improving. My strong, experience-centred critical thinking approach, my sharp designer eye and passion for improvements enables growth through human-centered design.
Contributions to RGD in 2018
- Student Awards Judge
- Winter Session Mentor