Journey Geeks do all the nerdy research and planning with pleasure, for their clients - both personal and professional. The company's name was decided by the client. After defining the company's guiding values (energy, comfort, enjoyment, enthusiasm, flexibility, experience), narrowing down the target audience, and creating the statement of differentiation - my visual identity brainstorm and ideation process kicked off.
Iliana Sergeev RGD (Certified Senior Designer)
IS Design Labs
Owner, Creative Director, Designer, Artist
Member since
February 17, 2016
245 Carlaw Ave
Areas of Specialty
Branding, Motion Graphics, Signage/Wayfinding
Other Capabilities
Corporate Communications, Digital Marketing, Illustration, Packaging
Languages Covered
Interested in Freelance
Availability for freelance work
Available during weekdays.
Company description
I'm Iliana and I run IS Design Labs, an interdisciplinary studio specializing in branding, graphics and spacial design for companies at all levels of maturity.

I find ways to reflect a company’s character through thoughtful design for physical spaces. There are many effective ways to do that including welcome/feature walls, poster series, murals, animated graphics, installations, and signage programs. With 10 years of experience, I ensure that a company's space and brand work hand-in-hand - reinforcing one another and adding extra layers to the customer experience.

With a holistic, human-centered approach applied throughout every customer touchpoint and interaction, I create memorable experiences.
Why am I a designer?
I'm Iliana - an inspired designer, blogger, avid foodie, passionate about solving problems and creating memorable experiences.
Why should you hire me?
Iliana never lost her child-like drive and endless curiosity. As the founder of a multi-disciplinary design studio, Iliana’s passion for problem-solving and communication is not bound by definitions, as she pushes the line where graphic design meets dimensional experiences. She is a visionary designer with years of work spanning across numerous industries.
Where do I see myself in 5 years?
growing and expanding my company
Contributions to RGD in 2018
- Student Awards Judge
- Winter Session Mentor