The Municipal Retirees Organization Ontario (MROO) asked Colourphill to rebrand the image of the organization with a strong voice that retained a grass-roots, friendly feeling. WHAT WE DID: Rebranding strategy and Visual identity development.
Irina Khvalova RGD
Colourphill Design Inc.
February 1, 1998
4711 Yonge Street
416 960 0060, ext 1
Areas of SpecialtyBranding, Corporate Communications, Packaging
Other CapabilitiesMotion Graphics, Publication, Web
Client SpecialtyConsumer Goods, Food, Government, Non-profit
Languages CoveredEnglish, French, Russian, Arabic, Cantonese
Company descriptionFounded in 1998, Colourphill is a boutique creative + technology consultancy with big agency capabilities. We specialize in employer communications and branding, food packaging, and branding for not-for-profit organizations.
We’re proud of our long-term relationships with our clients, some lasting more than 15 years. We’ve learned that while effective communication starts with a great idea, it takes careful planning, continuous dialogue, meticulous implementation and timely delivery to bring it to life.
Why am I an RGD?RGD is a unique platform where the knowledge and craftsmanship of the design profession can be shared and passed on to young designers. The RGD Mentorship Program has been a rewarding part of my career for many years.
What is my most memorable RGD moment?Each and every Student Portfolio review I do, leaves an impression on me. Every time I meet future designers and illustrators that leave an indelible impression on me, both as professionals and as human beings. These moments inspire me.
Why am I a designer?I fascinated by a process that I undergo to create work that speak in client’s unique voice.
In order to create something unique, I have to learn continuously, listen carefully and imagine myself in my client’s shoes. When a logo or a package captures the essence of a brand… that is pure magic.
Why should you hire me?Each project Colourphill undertakes has the potential to make a real difference to your success. My creative, production and consulting experience help clients minimize business risk associated with implementing design and technological initiatives.
Contributions to RGD in 2018- Student Awards Judge