The Municipal Retirees Organization Ontario (MROO) asked Colourphill to rebrand the image of the organization with a strong voice that retained a grass-roots, friendly feeling. WHAT WE DID: Rebranding strategy and Visual identity development.
Irina Khvalova RGD
Colourphill Design Inc.
February 1, 1998
215 Spadina Ave
416 960 0060, ext 1
Other CapabilitiesBranding, Corporate Communications, Motion Graphics, Packaging, Print Promotion, Web
Client SpecialtyArts & Culture, Consumer Goods, Government, Technology
Languages CoveredEnglish, French, Russian, Arabic, Cantonese
Company descriptionEach project we undertake represents an important opportunity for our client. We take the time to fully understand what it's about and design with clarity and purpose, creating work that speaks in the client’s unique voice.
We’re proud of our long-term relationships with our clients, some lasting more than 15 years. We’ve learned that while effective communication starts with a great idea, it takes careful planning, continuous dialogue, meticulousimplementation and timely delivery to bring it to life.
Why am I an RGD?RGD is a unique platform where the knowledge and craftsmanship of the design profession can be shared and passed on to young designers. The RGD Mentorship Program has been a rewarding part of my career for many years.
What is my most memorable RGD moment?Each and every Student Portfolio review I do, leaves an impression on me. Every time I meet future designers and illustrators that leave an indelible impression on me, both as professionals and as human beings. These moments inspire me.
Why am I a designer?I fascinated by a process that I undergo to create work that speak in client’s unique voice.
In order to create something unique, I have to learn continuously, listen carefully and imagine myself in my client’s shoes. When a logo or a package captures the essence of a brand… that is pure magic.
Why should you hire me?Each project Colourphill undertakes has the potential to make a real difference to your success. My creative, production and consulting experience help clients minimize the business risk associated with implementing design and technological initiatives.