Overdrive (Design Limited) is a multi-disciplinary brand, communications and interactive agency incorporated in 1986, located in Toronto, Canada. The company specializes in brand development encompassing brand strategy, on and off-line marketing strategy, ideation, copywriting, on and off-line campaign development and execution, visual identity, brand standards, illustration, photography, video and exhibit design. The other area of specialization is interactive work which includes digital strategy, user experience design, user interface design, web applications, dedicated mobile applications, web-site design, touch-screen applications, front and back-end programming, integration and social media.