The Nature of Things re-brand of logo / identity. The Nature of Things is a Canadian staple being first introduced to viewers over 55 years ago. Currently completing its 56th season on the Canadian Broadcasting Corporation (CBC) the national broadcast station in Canada. The purpose of the show is to delve into the deep explanations and the science behind all areas of life, whether its about how a car engine works to the anatomy of sea mammals, this show has covered it all. There is a deep legacy with the show and it has become an institution for both science and Canadian television. The idea behind the logo/identity is structured around the idea of "things" and by using this bar-line in the logo, it creates a flexible graphic system that can change for every topic and every show.
Jason Jay RGD
JSNJAY Design | Contender Studio
Founder - Creative Director
Member since
May 28, 2021
Areas of Specialty
Branding, Brand Strategy, Product Design
Other Capabilities
Art Direction, Motion Design, Typography, UI Design
Languages Covered
Interested in Freelance
Company description
JSNJAY Design Inc. | Contender Studio
is an independent incorporated design studio focusing on branding, brand strategy and product design. Our goal is to design delightful data-driven experiences that are strategically powerful and creative solutions. We also help brands connect with their customers, tell their story and create legacy through design.
Why am I an RGD?
To stand out from the rest of the pack and become a leader in the design space here in Canada and globally. The RGD has helped me when I was a student in understanding the best practices and developing as a designer. In my professional career, I knew that I needed to elevate myself as a designer and business owner by getting certified as an RGD member.
I also want to represent the difference I want to see in the design industry.
Why am I a designer?
My passion is design and my goal is to design delightful data-driven experiences that are strategically powerful and creative solutions. This involves understanding the core problem from a strategy standpoint and being creative in the visual solutions that are presented to my clients to solve their problems.

“If you can design one thing, you can design everything.”
― Massimo Vignelli
Why should you hire me?
See for yourself at or