PROJECT: Piller's Black Kassel Rebrand & Package Redesign. For over 60 years, Piller's Black Kassel has been making dry-aged meats, bringing Old World tradition to the North American market. They asked us to overhaul the identity, coinciding with an entire packaging redesign of their premium deli meats. The new identity modernizes the brand while the illustration of the legendary “Kassel” honours their distinctly European heritage and artisanal craftsmanship. PROJECT SCOPE: Branding / Packaging
Jennifer Weaymouth RGD
Weaymouth Creative
Creative Director
Member since
August 1, 2003
Areas of Specialty
Branding, Corporate Communications, Packaging
Other Capabilities
Book Design, Digital Marketing, Signage/Wayfinding, Typography, Web Design
Languages Covered
English, French
Company description
Weaymouth Creative is a boutique design agency.
We build brands and bring ideas to life through
unique, well-crafted and highly effective creative solutions.

Our passion for design fuels our creativity and our curious nature inspires unconventional thinking.
Why am I an RGD?
To support an organization that encourages design excellence and best practices. I hope to raise awareness of design and the value it has to significantly increase a company’s success or customer loyalty.
What is my most memorable RGD moment?
I went on a RGD-organized trip to NYC in 2005 to visit design studios around the city. It was inspiring to visit Pentagram and other iconic studios.
Contributions to RGD
- Design Contributor of 2019 Certification Sticker
- Featured Member in May
- Certification Portfolio Evaluator
- Summer Session Mentor
- DesignThinkers Master at DesignThinkers 2018 TO
- Reviewer of Student Portfolios
- Provisional RGD Portfolio Evaluator