PROJECT: Piller's Black Kassel Rebrand & Package Redesign. For over 60 years, Piller's Black Kassel has been making dry-aged meats, bringing Old World tradition to the North American market. They asked us to overhaul the identity, coinciding with an entire packaging redesign of their premium deli meats. The new identity modernizes the brand while the illustration of the legendary “Kassel” honours their distinctly European heritage and artisanal craftsmanship. PROJECT SCOPE: Branding / Packaging
Jennifer Weaymouth RGD (Certified Senior Designer)
August 1, 2003
Areas of SpecialtyBranding, Corporate Communications, Packaging
Other CapabilitiesBook Design, Digital Marketing, Print Promotion, Signage/Wayfinding, Typography, Web
Languages CoveredEnglish, French
Company descriptionWeaymouth Creative is a boutique design agency.
We build brands and bring ideas to life through
unique, well-crafted and highly effective creative solutions.
Our passion for design fuels our creativity and our curious nature inspires unconventional thinking.
Why am I an RGD?To support an organization that encourages design excellence and best practices. I hope to raise awareness of design and the value it has to significantly increase a company’s success or customer loyalty.
What is my most memorable RGD moment?I went on a RGD-organized trip to NYC in 2005 to visit design studios around the city. It was inspiring to visit Pentagram and other iconic studios.