John Furneaux RGD (Certified Senior Designer)
Projektor Brand Image
July 1, 1997
181 Carlaw Ave.
416 495 7847
Areas of SpecialtyBranding, Corporate Communications, Web
Other CapabilitiesBranding, Information Design, Packaging, Web
Company descriptionProjektor is a brand image agency – one that helps shape what people see and experience in a brand. Using innovative communications channels and tools, we bring our clients’ brands to life through powerful and memorable expressions. We create distinctive visual and verbal content that engages audiences and forges strong emotional connections. We do this by working with our clients to understand and then express their real purpose – not just what they do and how they do it, but why it matters.
What is my most memorable RGD moment?At the Design Thinkers Conference in 2005 I had the privilege of spending the day with Massimo Vignelli, escorting him from the talks to the interactive sessions and just generally getting him where he needed to be. We spent much of our time in between the talks chatting about the past, present and future of design. He continues to serve as an inspiration to me, illustrating that the experience and wisdom gained over decades can be far more valuable than just following current trends.
Why am I a designer?What originally and continues to excite me about working in branding and design is the ability to make a difference, change a perception, provoke a thought, trigger an action. The value we create comes when we use design solutions to develop immersive experiences, not just as decoration or an end deliverable unto itself.