To get regional sales reps excited about the launch of the new Mini Cooper and BMW X1 vehicles, BMW Canada wanted to try something new. They put together an event where sales staff and dealership owners can experience the thrill of these new vehicles in an exciting setting. A full day event was planned with food, beverages and a gigantic racetrack along with professional drivers to show exactly what these cars can do. I worked with Toronto agency, Trojan One and was asked to help create a perfect bound book outlining the full day of activities along with the BMW / Mini brand promise of driving pure JOY.