Choice Asset Groups is a a financial services company for people who want something different. Choice is modern, savvy, and noticeably different in the way it does business, and they needed an identity that would communicate that. The resulting logo and website have an honest tone that’s assertive but not imposing, friendly but not folksy, and confident but not aloof; and an overall visual language that is impactful, modern, and not your traditional financial services company.
Lauren Lindberg RGD
Lu Art & Design
April 12, 2016
138 McGill Drive
Other CapabilitiesBranding, Illustration, Print Promotion
Interested in FreelanceYes
Availability for freelance work
Available for freelance work.