Be Active Every Day is an annual public health initiative fully funded by Doctors of BC to help kids (ages 5 to 11) be more active and make healthy choices. In partnership with the local elementary schools, Doctors across BC coordinate a month-long challenge to kids. Along with the health campaign, we redesigned the ‘Be Active Every Day’ logo to be in alignment with the Doctors of BC brand. The theme for this year’s Be Active Every Day challenge was ‘Play It Forward’. The board game, illustrations, website, and animated videos were designed with COVID safety measures in mind.
Maria Sinisterra RGD
Tardigrada design studio
Designer and co-founder
March 1, 2022
3480 Yardley Avenue
Areas of SpecialtyArt Direction, Branding, Typography
Other CapabilitiesBook Design, Corporate Communications, Design Education, Editorial Design, Illustration, Information Design, Motion Design, Packaging, Photography, Signage/Wayfinding, Systems Design, UI Design, UX Design, Web Design
Languages CoveredEnglish, Spanish
Interested in FreelanceYes
Company descriptionA design studio that combines Branding and Interior Design for developing solid concepts under one seamless design process.
We reveal your brand story by creating a brand strategy that paves the way for the design of your physical space. We transform ideas into vibrant, distinctive and pragmatic results.
Tardigrada Design Studio is based in Vancouver and was founded by Maria Sinisterra and Shan Selvaraj. They bring the design aesthetics and knowledge from North America, Latin America and South Asia in one place.
Contributions to RGDEntro Award for Placemaking Design Judge, RGD 2022
RGD Portfolio Reviewer