Be Active Every Day is an annual public health initiative fully funded by Doctors of BC to help kids (ages 5 to 11) be more active and make healthy choices. In partnership with the local elementary schools, Doctors across BC coordinate a month-long challenge to kids. Along with the health campaign, we redesigned the ‘Be Active Every Day’ logo to be in alignment with the Doctors of BC brand. The theme for this year’s Be Active Every Day challenge was ‘Play It Forward’. The board game, illustrations, website, and animated videos were designed with COVID safety measures in mind.