With new ownership and a renewed vision came the opportunity to breathe new life into the LifeScan corporate brand of diabetes solutions. The result? Vivid, colourful and full of life. Just like LifeScan. // Scope: Logomark, Brand Identity Platform, Stationery, Corporate Collateral, Environmental Graphics, Presentation Templates, Brand Launch Video, Brand Standards
Matthew Clark RGD
Subplot Design Inc.
Founder & Creative Director
Member since
July 18, 2017
1930 Pandora Street
604 685 2990
Areas of Specialty
Branding, Brand Strategy, Packaging
Other Capabilities
Art Direction, Book Design, Creative Direction, Corporate Communications, Illustration, Print Production
Languages Covered
Company description
Subplot is a leading Branding & Packaging Design firm that specializes in solving tough problems for demanding clients in highly competitive world markets.

Savvy marketers are demanding tangible results that grow their business. And they need to connect with consumers who are looking for brands to trust, to love and that add value to their lives. We ensure success with Creative Certainty®: smart, consumer-focused strategy that is brought to life with inspiring, breakthrough design.

From our home base in Vancouver, BC, our partners are hands-on with every project; verbal & visual branding, corporate identity programs, packaging systems, campaigns, video and of course, more.
Why am I an RGD?
Friends of design are friends of mine :) Seriously, I love the work that RGD is doing to advance our profession in so many ways, from Creative Earners to DesignThinkers Conferences, from Future by Design webinars to the SoGood Design Awards. Supporting RGD through my membership and other help I can offer is good for all of us.
Why should you hire me?
We specialize in Consumer Packaged Goods and both the physical and the increasingly digital spaces they live in.

Our Branding & Packaging Design creates that one-on-one connection between brand and person, and makes the sale in a heartbeat. Our process allows us the time and scope to “go deep”, to use our considerable strategic expertise and problem-solving, and to bring pattern-breaking creative solutions to life across a large variety of touchpoints.

It is a sweet spot indeed.