CPCA embarked on a digital transformation effort, this was the logo for the new regulatory HUB and member portal.
Melanie Di Tullio RGD
Canadian Paint and Coatings Association
Director, Graphic Design & Digital Communications
December 8, 2015
170 Laurier Ave. W
Areas of SpecialtyBrand Strategy, Creative Direction, Digital Marketing
Other CapabilitiesBranding, Brand Strategy, Creative Direction, Corporate Communications, Design Management, Digital Marketing, Exhibit Design, Illustration, Marketing, Packaging, Print Production, Product Design, Signage/Wayfinding, Typography, UI Design, Web Design
Languages CoveredEnglish, French
Company descriptionMelanie is a multi-disciplinary designer with 20 years of experience working in the field of design. Her career path has been primarily working as an in-house designer supporting reputable Canadian organizations such as DCM (Data Communications Management), Canada Post, Canada Mortgage and Housing Corporation, and most recently The Canadian Paint and Coatings Association.
As an experienced Graphic Designer & Digital Marketer, her exceptional work ethic and distinct creative style are underpinned by her core values of connecting, collaborating, and creating. They serve as the drivers for creating and engaging with clients and colleagues, building strong relationships, and fostering creative leadership skills and a client-centric approach to her design process.
Areas of specialty:
Creative Concept Development
UI/UX and Website Design & WCAG Standards
Brand Development and Corporate Identity
Social Media Marketing | Digital Strategy | Targeted Campaigns
Why am I an RGD?RGD is a designation that signifies quality, knowledge and experience. I'm an RGD because the Association continuously elevates the industry, advocating for designers, and creating a community that understands the cornerstone of every great story, brand, or experience is rooted in a strategic creative process. RGD has fostered a community of designers dedicated to creating quality visual communications and paving the way for emerging students looking to embark on a career in visual communications.
What is my most memorable RGD moment?Serving as an RGD Programs Committee member has been a great experience. Collaborating with talented designers, and strategic thinkers in support of the many RGD events. It offered me the opportunity to give back to my professional community.
Why am I a designer?As a designer, I have the privilege of bringing branded stories to life through various creative channels all the while providing a unique visual experience that shares stories, elevate brands, and develops online experiences that are engaging for the end-user.
Why should you hire me?Creating the right design solution requires the right balance of strategy, visual communications, and an understanding of the big picture or the end goal. Over the course of my career, I’ve been able to hone these skills to provide clients with solutions that deliver results.
Contributions to RGD- Member of Programs Committee
- Featured Member in March 2018