Greater Sudbury’s community is a wonderful patchwork that combines cultural aspects from the nearby settlements in this area. The Greater Sudbury Museum’s re-branding was based on this idea as well as their motto “cultural mosaic” to highlight each settlement’s history as it comes together to form the Greater City of Sudbury. “Rayside-Balfour, Azilda, and Chelmsford, as well as between Anglophone and Francophone residents, with each party maintaining its own identity” was the foundation for the logo provided by Mrs. Carolyn Wahamaa’s unifying quilt. There is also reference in the logo to a pathway that connects each mosaic piece as you move from museum to museum. The main logo is made up of five major mosaic shapes. Each museum has their own unique logo apart form the main branding which includes their individual mosaics is of their own colour and a shape that best suits the local area’s history.
Melissa Deschenes RGD (Certified Senior Designer)
Design de Plume
April 15, 2014
265 Larch Street
705 222 5740
Areas of SpecialtyBranding, Print Promotion, Web
Other CapabilitiesBook Design, Illustration, Information Design, Packaging, Photography, Signage/Wayfinding, Web
Languages CoveredEnglish, French
Company descriptionWe’re an Indigenously owned, Sudbury-based, independent graphic design firm run by passionate, forward thinking designers. In the 10 years Design de Plume has operated, the team has expanded to 8 team members with clients ranging from local businesses to nation-wide organizations.
Why am I an RGD?I stand for all the ethical, moral and professional values that RGD promotes. I also believe my designation helps my professional career on so many levels. I'm appreciative of the events that RGD puts out for both professionals and students.
What is my most memorable RGD moment?Seeing my name for the first time as a Design Thinkers Master a few years back was a moment where I felt really proud to be an RGD member and a yearly DT attendee.
I was just accepted to the portfolio review committee and I'm excited to help other designers achieve their goal of being a registered graphic designer.
Why am I a designer?Being an ambitious creative individual with an incline for business, starting a design firm with my partners just felt so natural. As a graphic designer you can still satisfy your creative drive while helping businesses and organizations communicate their message.
As a previous graphic design educator, and coach/trainer for my local sports team, I've had the opportunity to evolve my leadership and mentoring skills. Not only am I a principal designer but I manage projects and work with our team to keep things relevant, on track and in the clients best interest.
Why should you hire me?Our studio takes pride in being a full service design business. In each of my portfolio pieces custom photography and illustrations were created. Our team does everything in house to provide top quality design work to our clients.
Where do I see myself in 5 years?As our business keeps expanding I'm looking forward to the work we can accomplish not only Canada-wide but also in the USA as we extend to the American market.
Contributions to RGD in 2018Contributed to article on internships
- Portfolio Reviewer