The Martin Prosperity Institute (MPI) began a five-year study into the future of democratic capitalism in 2013. One finding of this study is that most policy recommendations are offered without grounding in the needs of the very people those recommendations purport to help. Recognizing this disconnect, MPI sought to bring the mindset of “real people” to prosperity research. The MPI Persona Project was the first undertaking in capturing the perspective of real people. Using principles from design thinking, MPI interviewed numerous American citizens to capture their experiences across a broad range of topics including the American Dream, economy, education, government and work. From these interviews, thirteen personas were created, representing a cross-section of occupational and demographic categories. The MPI Persona Project cards and exhibition are the public manifestation of this work. The cards and exhibition build empathy for the real people most disenfranchised in the current model of democratic capitalism. The cards provide a mobile solution for users to engage with the personas and enable more effective problem solving and policy creation. The exhibition showcases the work within our office. Illustration by: Lisa Smith
Michelle Hopgood RGD (Certified Senior Designer)
September 15, 2016
Other CapabilitiesInformation Design, Publication
Interested in FreelanceYes
Company descriptionThe Martin Prosperity Institute aims to deepen our understanding of economic prosperity. Housed at the University of Toronto’s Rotman School of Management, MPI’s mission is to develop a new understanding of, and inform, the broader public conversation about shared and sustainable prosperity that should be an essential part of democratic capitalism. The MPI is lead by Roger Martin and Richard Florida.
Why am I an RGD?RGD means being respected, striving to do better, and connects you to other talented designers. It provides a solid network to learn and give back to the design community.
What is my most memorable RGD moment?Participating in the AccessAbility conference as a panel moderator. It was great to give back, get involved, and listen to the enlightening messages that persons with disabilities were expressing to the design community.
Why am I a designer?Design, especially information design, is my passion. Communicating data and parsing down complex concepts into simplified visualizations is what gets me up in the morning.