The Martin Prosperity Institute (MPI) began a five-year study into the future of democratic capitalism in 2013. One finding of this study is that most policy recommendations are offered without grounding in the needs of the very people those recommendations purport to help. Recognizing this disconnect, MPI sought to bring the mindset of “real people” to prosperity research. The MPI Persona Project was the first undertaking in capturing the perspective of real people. Using principles from design thinking, MPI interviewed numerous American citizens to capture their experiences across a broad range of topics including the American Dream, economy, education, government and work. From these interviews, thirteen personas were created, representing a cross-section of occupational and demographic categories. The MPI Persona Project cards and exhibition are the public manifestation of this work. The cards and exhibition build empathy for the real people most disenfranchised in the current model of democratic capitalism. The cards provide a mobile solution for users to engage with the personas and enable more effective problem solving and policy creation. The exhibition showcases the work within our office. Illustration by: Lisa Smith
Michelle Hopgood RGD (Certified Senior Designer)
Member since
September 15, 2016
Toronto
ON
CA
Areas of Specialty
Information Design, Publication
Other Capabilities
Book Design, Branding, Corporate Communications, Information Design, Publication, Signage/Wayfinding, Typography
Languages Covered
English
Interested in Freelance
Yes
Company description
Hopgood Creative is proud to merge academia and design. We bring a research and critical analysis approach to information design, visualizations, and infographics. This niche is how we help you better than any other firm.

First we understand your issue and your goals. Then, we collaborate with you to make your concepts come to life. Some clients have called this process magical.
Why am I an RGD?
RGD means being respected, striving to do better, and connects you to other talented designers. It provides a solid network to learn and give back to the design community.
What is my most memorable RGD moment?
Participating in the AccessAbility conference as a panel moderator. It was great to give back, get involved, and listen to the enlightening messages that persons with disabilities were expressing to the design community.
Why am I a designer?
Design, especially information design, is my passion. Communicating data and parsing down complex concepts into simplified visualizations is what gets me up in the morning.
Contributions to RGD in 2018
- In-House Design Webinar Panelist
- Student Awards Judge
- DesignThinkers Master at DesignThinkers 2018 TO