CHALLENGE | fusia.ca initially started as an extension of Fusia Magazine in 2013. The magazine was incredibly original as it was the first South Asian women’s magazine that addressed and provided information and insight pertaining to all aspects of South Asian women’s lives in Canada and the diaspora. As the brand evolved through some significant changes over the years, Fusia media advanced into an online media & news company with a new initiative partnering with Global News. Extending to yet another medium, kultur’D, a pop culture show with a lens on diversity was launched on Global News Radio. To reflect these major developments within the company, Fusia Media needed a new and improved website with some brand edits and additions. APPROACH | Create and produce a brand book not only for website purposes but also to extend to social and all external marketing efforts | Understanding our ideal user personas and prioritizing the user flows over page design was the first step in outlining our strategy | Infusion of pastel pinks with other design elements in our design process to create an engaging dance with Fusia's targeted, brand savvy growing market.
Minal Kharkar RGD
MK Branding + Design
Creative Director, Graphic Designer
Member since
August 24, 2019
Toronto
ON
Phone:
416-871-0642
Areas of Specialty
Branding, Creative Direction, Digital Marketing
Other Capabilities
Illustration, Motion Design, Web Design
Languages Covered
English
Interested in Freelance
Yes
Company description
MKBD is an independent graphic design and branding studio. We are experts in creating stories where your audience will notice your emphasis on entertaining, exceptional, authentic, and organic content.

Building a distinctive brand essence, creating a strong visual presence, and differentiating brands from their competition through inspiring brand stories is one of our strongest skill-set.

Although we are not limited to culture forward design initiatives, we try to align with opportunities that allow us to showcase and uplift cultural awareness.
Why am I an RGD?
Becoming an RGD member was one of the best moves I could have made, especially when making the switch back to being a freelancer. Initially, the transition seemed a bit daunting but I found that having the RGD designation and connecting to the design community was comforting and empowering.

The RGD designation is recognized as a representation of integrity, professionalism, quality, and competence. On a personal level, I appreciate RGD’s commitment to continuous learning, research, and mentorship.
Why am I a designer?
One of the best things about our design world is that it's constantly evolving and redefining itself. I am passionate about this constant reinvention process and willing to try new ideas. Being a free-spirited creative thinker allows me the opportunity to help people bring the dreams they have for their brand to life.
Why should you hire me?
Because telling emotionally well-crafted brand stories is my absolute passion. Visit https://www.mkbd.ca/content-social-media-marketing to learn more!