For fans of NCAA March Madness, filling out brackets to predict the winners of all 67 games has become a hallmark surrounding the event. Three logos were created as part of a campaign to help position The Score as an essential hub for coverage, highlights and information during the single elimination basketball tournament. Each logo illustrated what fans and followers may end up resorting to should they choose not to tune in to The Score.
Rory Kelly RGD
December 20, 2012
Areas of SpecialtyBranding, Corporate Communications, Print Promotion
Other CapabilitiesIllustration, Mobile/Apps, Typography, Web
Client SpecialtyConsumer Goods, Government, Healthcare, Professional Services
Interested in FreelanceYes
Why am I an RGD?Being an RGD offers the opportunity for me to be more connected to, involved with and aware of the greater industry that I am a part of.
It also helps me to keep a finger on the pulse of the graphic design industry.
Why am I a designer?I'm fascinated with how visual design can help to make communication compelling and persuasive. I've also always been fascinated with the intersection of art and commerce.