Freestone Fly fishing is a West Coast company that sells its subscription packages to customers all over the world. Newcomers can find fly fishing complicated, so we refined Freestone’s messaging and product strategy, created a low-key, friendly design aesthetic, and built a new Shopify store that boosted SEO and sales.
Taralyn Carver RGD
Partner + Creative Director
November 2, 2020
6 Banting Cres.
Areas of SpecialtyBranding, Creative Direction, Web Design
Other CapabilitiesAdvertising, Art Direction, Branding, Brand Strategy, Creative Direction, Corporate Communications, Design Management, Digital Marketing, Editorial Design, Information Design, Marketing, Packaging, Photography, Print Production, Service Design, Signage/Wayfinding, Strategy, Typography, UX Design, Web Design
Languages CoveredEnglish, French
Interested in FreelanceYes
Why am I an RGD?Professionally, my RGD designation offers potential clients assurance that they’re working with the best. Personally, it marks over a decade of experience in design and communications.
What is my most memorable RGD moment?My first time watching Aaron Draplin present at DesignThinkers in 2014.
Why should you hire me?With almost two decades of experience in branding, strategy and design, I have overseen creative campaigns across multiple sectors, including automotive, retail, tech, education, cannabis, food+drink, and publishing. I am equally comfortable creating fresh brands for young start-ups as I am taking on established companies with complex operational needs.
Contributions to RGDI have enjoyed the opportunity of mentoring several young designers.