When The Upper Room came to me, their business was still a dream—a vision of a small town, family-friendly restaurant. Starting from scratch, they needed a brand identity and promotional material that reflected both the friendly personality and the quality food they offered. A logo, menus and signage were some of the initial steps toward a cohesive presentation and message. The Upper Room’s plan became apparent as we met together—they intended to offer a truly unique experience to their customers and community. More than just offering a menu, they planned to involve their community by using local produce, meat and baking, which in turn gave back to the community around them. While offering family dining, some of their menu choices would also introduce unique flavour combinations and dishes that hailed from the owner's original community in New Hampshire. The main challenge I faced was trying to combine both the small-town, family restaurant atmosphere with a slightly unique and distinct appeal. After finalizing their slogan “Good food for Great People,” we worked on a simple logo that would complement their hospitable atmosphere and friendly service. Outdoor signage, menus and promotional banners were also created using a consistent and friendly appeal throughout.
Trevor Martin RGD
September 9, 2015
Areas of SpecialtyBranding, Print Promotion, Web
Other CapabilitiesBranding, Corporate Communications, Illustration, Mobile/Apps, Print Promotion, Signage/Wayfinding, Typography, Web
Client SpecialtyArts & Culture, Consumer Goods, Entertainment, Financial Services, Food, Government, Healthcare, Hospitality, Non-profit, Professional Services, Retail, Technology
Company descriptionInnovative is a creative agency located in Waterloo Region, Ontario, offering design & marketing services for digital and print media. We utilize holistic thought with an integrated approach and advocate for socially responsive brand direction.
Why am I an RGD?I am an RGD member because I believe in the power of community and the central voice RGD brings to the Canadian design industry. I want to participate and be a part of it so we can all improve our services.
Why am I a designer?My passion is to establish strong and meaningful relationships with clients, understand their story, and give them a voice that stands out. I'm a designer because I enjoy clean, intelligent and thoughtful design that provides solutions and brings powerful messages to life.
Why should you hire me?My highest priority is building good relationships with my clients. I listen, I communicate, I try to establish trust. Furthermore, I offer top quality design that solves problems, and provides solutions.
Where do I see myself in 5 years?We intend to grow but still remain a fairly small boutique agency serving Southern Ontario (and the world), with roots in Kitchener Waterloo.