Empire Life Investments wanted a campaign that would stand out from other financial services companies and create some noise in the marketplace for this product. Ideas were explored by both the Inhouse Design team as well as EXT Marketing and this design was chosen to roll out to both digital and print media.
Wendy Millard RGD
July 30, 2009
259 King Street East
613 548 1890 x 3335
Areas of SpecialtyCreative Direction, Design Management, Digital Marketing
Other CapabilitiesAcccessible Design, Art Direction, Branding, Brand Strategy, Creative Direction, Corporate Communications, Digital Marketing, Marketing, Strategy, Typography, Web Design
Why am I an RGD?The RGD allows for personal growth and networking opportunities in the design industry that I might not have access to otherwise. It ensures that I stay current and connected to what's going on in design and how best to apply my skills and knowledge to what I do.
What is my most memorable RGD moment?Introducing keynote speakers at DesignThinkers are my most memorable moments I've had with the RGD. It's a great honour to introduce some of our industry's design rock stars and I'm very grateful for the opportunity.
Why am I a designer?I love the process of collaborating with a business partner to achieve the best visual communication possible for their business. I'm a strategic thinker who thrives at problem solving using the design process. Being a designer allows me to always grow and be challenged every day.