The 2019 Canadian Partner Conference presented an opportunity to align with a broader mandate by applying the overarching theme of One EY, One Canada. Visuals use dots, circles and rings as a simple and direct representation of form ing “one” whole, which equals 100% when complete. The design supports EY Canada’s various service lines, market segments and regions with distinct patterns or colours aligning and overlapping to form one, cohesive singular shape. To create the required 57 assets for the three-day event, a tracking system was used to keep on top of timelines for printing and shipping. Trade show booths were also included, with individual designs outside of the conference theme. To comply with Quebec language laws, collateral needed to be bilingual with French first, which created longer turnaround times for translation. The event received positive feedback from executive team members and national partners.

CREDITS:

SENIOR DESIGNER / PROJECT LEAD FOR BRANDING, BOOTH DESIGN, PRINT & DIGITAL: NATALIE COOMBS RGD

NATIONAL DESIGN LEAD, BRANDING, POWERPOINT, DESIGN MANAGEMENT: IAN CLARKE

SENIOR VIDEO PRODUCER: KEVIN SMITH

GRAPHIC DESIGNER: ERIC ANDERTO