"The design work is very strong. It’s playful, stylish  and memorable. Great use of archival photography  and selection of promotional products. Overall a  strong campaign."

— Chuck Chan, 2021 Judge

In October 1959, an eight-page newsletter was mailed out to universities across Canada. This new quarterly was designed to inform university personnel and others in the higher education sector about university affairs. Sixty years later, University Affairs boasts an award-winning magazine and website, distributed to all full-time mem-bers of administrative and teaching staff, educational associations, government officials and the media. Inspired by an existing linear graphic treatment developed for the 20-year anniversary, a retro symbol is paired with UA’s brand colours and fonts to create a contemporary event identity and provide a retrospective of UA’s extensive ar-chive. The logo was integrated seamlessly across digital, print and social media platforms. Sourcing and generating engaging content specific to the anniversary during the span of a year was a challenge but in the end the cam-paign was a great success in bringing staff closer together and demonstrating to subscribers how much UA values its readership.

CREDITS:

UA MAGAZINE, OCTOBER 2019 ISSUE:

ART DIRECTION:  UNDERLINE STUDIO

DESIGNER:  JUDITH LACERTE

COVER PHOTOGRAPHER:  PAUL WEEKS

EDITOR:  LÉO CHARBONNEAU

DEPUTY EDITOR:  NATALIE SAMSON

WEB EDITOR:  TARA SIEBARTH

WRITER-REVISER: PASCALE CASTONGUAY

IDENTITY / CAMPAIGN:

ART DIRECTOR & DESIGNER:  JUDITH LACERTE

MARKETING MANAGER:  GLEN ASHWORTH