Desire by Design presented by Jean-Pierre Lacroix RGD


Design is an iterative process that looks at insights from different perspectives to deliver breakthrough ideas that add true value to brands while driving growth.

In this webinar, Jean-Pierre explores the “Design” step of his ThinkBlink process.


Takeaways include:

- The definition of desire and why it’s so important in today’s marketplace

- The role design plays in shaping desire

- Gain an understanding on how desire impacts brands

- How to convert business insights into actionable designs

- The consumer’s path-to-purchase along the various stages of the design process



About Jean-Pierre Lacroix RGD

As president of immersive design agency Shikatani Lacroix Design, Jean-Pierre has grown the company into one of the most respected, strategic, multidisciplinary design agencies in the world. A visionary design thinker, author and speaker, JP maintains an unwavering focus on the latest and emerging trends.