Desire by Design presented by Jean-Pierre Lacroix RGD
28/06/18

 

Design is an iterative process that looks at insights from different perspectives to deliver breakthrough ideas that add true value to brands while driving growth.

In this webinar, Jean-Pierre will explore the “Design” step of his ThinkBlink process.

 

Takeaways include:

- The definition of desire and why it’s so important in today’s marketplace

- The role design plays in shaping desire

- Gain an understanding on how desire impacts brands

- How to convert business insights into actionable designs

- The consumer’s path-to-purchase along the various stages of the design process

 

 

About Jean-Pierre Lacroix RGD

As president of immersive design agency Shikatani Lacroix Design, Jean-Pierre has grown the company into one of the most respected, strategic, multidisciplinary design agencies in the world. A visionary design thinker, author and speaker, JP maintains an unwavering focus on the latest and emerging trends.