In this webinar, Jean-Pierre explores the “Design” step of his ThinkBlink process.
- The definition of desire and why it’s so important in today’s marketplace
- The role design plays in shaping desire
- Gain an understanding on how desire impacts brands
- How to convert business insights into actionable designs
- The consumer’s path-to-purchase along the various stages of the design process
About Jean-Pierre Lacroix RGD
As president of immersive design agency Shikatani Lacroix Design, Jean-Pierre has grown the company into one of the most respected, strategic, multidisciplinary design agencies in the world. A visionary design thinker, author and speaker, JP maintains an unwavering focus on the latest and emerging trends.