This webinar explores what employers want from creatives: people who can generate big ideas, platforms that build community, branded utilities, unique content as branded entertainment that is so good it competes with all entertainment, disruptive business models that benefit everyone, marketing as service and products that make lives better.
About Robin Landa
Robin holds the title of Distinguished Professor in the Michael Graves College at Kean University. She has written over 20 books about creativity, design and drawing, including Graphic Design Solutions, 6th ed, Advertising by Design and Nimble: Thinking Creatively in the Digital Age. Robin has won numerous design, branding and writing awards, including awards from the National Society of Arts and Letters, the National League of Pen Women and she received the Human Rights Educator award. Crack the Spine published Robin’s short story, “Just Deserts” in Issue 236. Recently, Robin presented on the subject of personal branding at Columbia University’s Strategic Communications grad program and will chair the Design Incubation session at CAA 2019. Please visit: www.robinlandabooks.com