Think of the company's you most admire - Airbnb? Casper? Warby Parker? Apple? What do they all have in common? They have prioritized design and customer experience at the forefront of their business strategy. If great design can imbue customers with trust, why are designers so removed from product management and the larger business strategy? As a design executive with an MBA, I strive to bring both worlds together to create a new model in which creative and design align with overall business strategy and company vision to drive increased profitability and customer engagement.