Presented by McLean Donnelly
Think of the company's you most admire - Airbnb? Casper? Warby Parker? Apple? What do they all have in common? They have prioritized design and customer experience at the forefront of their business strategy.
- Articulate the value of design in "business" terms
- Build strategic plans that include customer and business outcomes
- Teach creatives to use business metrics in their everyday work
About McLean Donnelly
Prior to founding The Makery, McLean was the Vice President of User Experience Design for Shutterstock and previously, he worked as a design leader for Expedia. He earned a Masters of Business Administration from the Opus School of Business and a Bachelors of Arts from Gettysburg College.