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In-House Perspectives: Getting the Right Information: Intake Forms and Creative Briefs
In-House Perspectives. Wednesday, February 10th. Getting the right info: in-take forms and creative briefs.

Presented by Cris Jaw RGD, Vishu Mahajan and Amanda Parker. Moderated by Kathleen Scott RGD.

 

Many problems both organizationally and creatively can be traced back to the start of the design process. Having a solid process at the beginning can change the outcome of a project. In this webinar, three in-house design professionals share how their design teams receive incoming work and collect information for a creative brief.

 
Topics covered include: intake forms, variable creative/production briefs, stakeholder alignment, project planning and post mortems.

 

 

About Kathleen Scott RGD

Kathleen is an award-winning designer with 15 years experience. For the past decade, she has been Creative Strategy Team Lead at Bruce Power where they deliver all things design, including a complete rebrand for the company in 2019. In 2017, they were honoured to be the design partner for RGD’s In-House Design Awards.

 

Presentations:

Creative Briefs for Non-Creatives presented by Cris Jaw RGD

A common challenge for in-house creative teams is communicating with internal clients from diverse professional backgrounds. Filling out a creative brief can be intimidating for some. Through case studies (and lots of trial and error), Cris explores helpful tactics for finding common ground so you and your team can gain the necessary information required to do your work.
 
About Cris Jaw RGD
Cris is a Toronto-based creative professional that specializes in in-house design development and management. In 2018, in anticipation of Canada’s foray into the brave new world of cannabis legalization, Cris joined the Ontario Cannabis Store to head up the brand and visual design portfolio. She currently leads the OCS content team where they focus on content marketing and education. Prior to joining OCS, Cris served as creative director at the Liquor Control Board of Ontario, where she oversaw a multi-disciplinary team of graphic designers, photographers, and production artists. Under her direction, the team created retail promotional campaigns for in-store and online channels, events graphics, packaging design and editorial publications.
 
Automated creative requests: How technology can support your intake process presented by Vishu Mahajan
All in-house teams use some system, tool or process to intake creative requests. These processes are often manual and time-consuming. The technology to improve creative intake is out there, but is it right for you? This session explores using Workfront to automate creative requests. What are the opportunities and challenges of automated processes?
 
About Vishu Mahajan

Vishu leads in-house Brand and Creative at the University of Calgary. This award-winning team has expertise in branding, design and project management, and is a trusted partner for communications initiatives on campus. Vishu has evolved the thinking on campus to build brand awareness, create compelling marketing campaigns, and position creative at the forefront of strategic conversations. She is dedicated to developing teams, systems and culture to enable meaningful brand experiences. Vishu has worked in diverse industries including print production, environmental design and editorial design prior to joining the university.

 

Where's the brief? presented by Amanda Parker 

Starting with the right information, and getting buy-in from all stakeholders will save you time and energy, two things we're all short on!

 

About Amanda Parker 

Amanda spent 20 years at IG Wealth Management, first as an in-house designer and design manager, and more recently, as the senior production manager. Last summer, Amanda moved from Winnipeg to a small beach town in New Brunswick, with her husband Brad and their twin daughters Ava and Bree. In October, Amanda quit her day job and started a freelance design and branding company called AP Creative. This life change has allowed Amanda to focus on creative work once again, and she couldn’t be more excited!

 

 

** RGD webinars count as IDC continuing education credits. Use the GoToWebinar email you receive after the broadcast as proof of completion.

 

Questions? Email 

 

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