Presented by Cris Jaw RGD, Vishu Mahajan and Amanda Parker. Moderated by Kathleen Scott RGD.
Many problems both organizationally and creatively can be traced back to the start of the design process. Having a solid process at the beginning can change the outcome of a project. In this webinar, three in-house design professionals share how their design teams receive incoming work and collect information for a creative brief.
About Kathleen Scott RGD
Kathleen is an award-winning designer with 15 years experience. For the past decade, she has been Creative Strategy Team Lead at Bruce Power where they deliver all things design, including a complete rebrand for the company in 2019. In 2017, they were honoured to be the design partner for RGD’s In-House Design Awards.
Creative Briefs for Non-Creatives presented by Cris Jaw RGD
Vishu leads in-house Brand and Creative at the University of Calgary. This award-winning team has expertise in branding, design and project management, and is a trusted partner for communications initiatives on campus. Vishu has evolved the thinking on campus to build brand awareness, create compelling marketing campaigns, and position creative at the forefront of strategic conversations. She is dedicated to developing teams, systems and culture to enable meaningful brand experiences. Vishu has worked in diverse industries including print production, environmental design and editorial design prior to joining the university.
Where's the brief? presented by Amanda Parker
Starting with the right information, and getting buy-in from all stakeholders will save you time and energy, two things we're all short on!
About Amanda Parker
Amanda spent 20 years at IG Wealth Management, first as an in-house designer and design manager, and more recently, as the senior production manager. Last summer, Amanda moved from Winnipeg to a small beach town in New Brunswick, with her husband Brad and their twin daughters Ava and Bree. In October, Amanda quit her day job and started a freelance design and branding company called AP Creative. This life change has allowed Amanda to focus on creative work once again, and she couldn’t be more excited!
** RGD webinars count as IDC continuing education credits. Use the GoToWebinar email you receive after the broadcast as proof of completion.
Get Webinar Updates by Email
RGD Members receive weekly email updates on RGD Webinars. If you are not a Member but would like to be notified about upcoming webinars, subscribe here.