Design before Design: The wayfinding planning process

Wayfinding design is a process of creating a system—considering the site's eventualities, contingencies, constraints and anticipating problems. Instead of designing single signs, we design types which get re-used again and again in a sign program. Adam will talk about how he works through a brief with clients BEFORE beginning on design: audience, mode of travel, environment, accessibility, legal/legislative elements and more.

About Adam Fine

Adam is a planner with a unique passion—signs. He has helped organizations of all sorts improve their public spaces and rights-of-way with better signage: signs that welcome newcomers, signs that help people find their way in unfamiliar places, signs that tell big stories, and signs that reveal small ones. In concert with his colleagues at Fathom Studio, Adam has worked on interpretive and wayfinding plans for all kinds of clients: municipalities large and small, trail groups, Parks Canada, provincial parks departments and universities and college campuses. He is a devoted project manager with a commitment to quality, universality, collaboration, and considers sympathy with the end-user to be his most important attribute. Adam completed a masters degree in urban and regional planning in 2018 at Dalhousie University, with a research focus on pedestrian mobility and transportation. He is also a recovering professional jazz musician with over 20 years of experience on the double bass over hundreds of public performances.

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