Webinar: Trust in News by Design
Munro tells the story of how the look and branding of CBC News was redesigned and affected change in the mindset of the organization.
Swimming in a sea of sameness, news needed a new look. To make matters worse, the news industry had a history of being distrustful to marketing or anything that felt promotional.
Munro's team knew they had to change news visually and tonally and had a great creative strategy idea.
Date: Thursday, June 29th at 12:00pm ET
About Munro Cullen
Munro has made a career out of working for in-house agencies. He is the Senior Creative Director for the CBC and is responsible for the advertising and branding for all platforms for its English Services. A writer by trade, Munro began his career working in long format specialty shows and moved into media promotion where he has been active for 15 years and has received multiple international awards.
RGD Members: FREE
Non-Members: One webinar - $25; Package of 3 - $65