Webinar: Trust in News by Design

29/06/2017
Presented by Munro Cullen

Munro tells the story of how the look and branding of CBC News was redesigned and affected change in the mindset of the organization.

Swimming in a sea of sameness, news needed a new look. To make matters worse, the news industry had a history of being distrustful to marketing or anything that felt promotional.

 

Munro's team knew they had to change news visually and tonally and had a great creative strategy idea.

 

Date: Thursday, June 29th at 12:00pm ET

 

Register: attendee.gotowebinar.com/register/5620545494978759170

 

About Munro Cullen 

Munro has made a career out of working for in-house agencies. He is the Senior Creative Director for the CBC and is responsible for the advertising and branding for all platforms for its English Services. A writer by trade, Munro began his career working in long format specialty shows and moved into media promotion where he has been active for 15 years and has received multiple international awards.

 

Pricing

RGD Members: FREE

Members of ACIDOGDCEditors CanadaIABC Golden HorseshoeIABC OttawaIABC Waterloo & IDC*: One webinar - $15; Pkg of 3 - $40

Non-Members: One webinar - $25; Package of 3 - $65

 

* RGD webinars count as IDC continuing education credits. Use the GoToWebinar email you receive after the broadcast as proof of completion.

 

If you have any questions, email .