Future By Design: The Future of Making

Live screening and interactive discussion of 'The Future of Making', featuring the co-founder of Kickstarter, the co-founder of Rotman DesignWorks and product designer Craighton Berman. Hosted at various locations by local facilitators.
Click here for a recap of this event. 

Tuesday, January 27, 2015

6:30pm - 8:30pm ET (Doors open at 6:00pm ET)


'The Future of Making'

With the rise of DIY, 3D printers and collaborative workspaces, the world is seeing a transformation of how products are designed, manufactured, marketed and distributed. Today's consumers desire authenticity and want to know where things come from and the stories behind them. Users are becoming creators, driven by a culture that celebrates innovation, questions tradition and values authenticity.


Join a discussion of the Making Makeover: how the process of creation is being transformed by new technology, new attitudes and new methods of working. Explore the new society of makers, the culture of customization and the inner workings of collaborative creation. Find out what tools, products and protocols might be in store for the next generation of 'stuff' from the experts who are already making it.   


Hosted in the following cities: 

BarrieEdmontonHamiltonKingstonLondonMontrealNorth BayNorth VancouverOshawaOttawaSault Ste MarieTorontoVancouverVancouver IslandWelland

NOTE: Halifax event has been CANCELLED due to weather. 


Contact  to find out how to host a discussion group.



Marawan El-Asfahani RGD, Partner and CEO, Jacknife 

Marawan has a huge appreciation for and understanding of operations, finance, sales, marketing, and what clients go through on a daily basis. He's a strategic partner, someone you can run an idea by, and a tactical mind at your planning sessions. He ensures that between the estimate and the invoice, you receive accessible and open communication, responsible budget management, and delivery as promised. Well beyond that, he's thinking about opportunities for his clients, always keeping an eye on their competitors’ approach and strategizing how he can gain a greater creative advantage on them. Notable clients include:  Adidas Global, Nike Global, LCBO, Stolichnaya Vodka, The Hospital For Sick Children, Thomson Reuters, Munich RE, Xstrata Nickel.



Craighton Berman, Designer Illustrator and Creative Director, Craighton Berman Studio 

Presentation: As an independent industrial designer, I've made and sold my own products at a small-scale for years. But a design for a glass coffeemaker snowballed with internet interest, so last year I launched a new brand, showed at a trade show, raised 100k on Kickstarter, went to China to work with the factories, and shipped out 1300 units right before the holidays. This isn’t a side project anymore—it’s a business. I’ll share my story from the conception of the idea through to today, and share some of the things I’m learning are changing when making the jump from maker to making-a-brand.


Craighton Berman is a designer, illustrator, and creative director based in Chicago. Fueled by a background in industrial design and innovation consulting, his current work focuses on visual-thinking, object-making, and storytelling—all linked by a basic desire to simply bring ideas to life. Craighton is the founder & creative director of Manual, a design brand creating products for the interaction between people and food. Craighton has design work in the permanent collection of the Art Institute of Chicago, has contributed illustration work to Dwell, Details, and Wired, was the first designer ever to use Kickstarter to launch a product, has taught a drawing workshop to Disney Imagineering, and has a YouTube video with over 3 million views. Throughout his body of work he is interested in exploring themes of improvisation, absurdity, utility, irony, authenticity, and understatement. 


Heather Fraser, Founder & CEO, Vuka Innovation Inc. 

Presentation: Searching for new ways to break out of an analytical and linear way of creating value, businesses are increasingly looking to the design world for clues on how to innovate and unlock the innate creativity and ingenuity of people within their organizations. Business Design is a discipline that draws off the principles and practices of design and restores one’s ability to create novel business ideas based on human insight.


Heather is a seasoned business and brand strategist, innovator, and educator. She has held leadership positions at Procter & Gamble, Ogilvy & Mather, and TAXI Advertising & Design. She is co-founder of Rotman DesignWorks at the University of Toronto, where she served as Executive Director through 2012 and authored Design Works: How to Tackle Your Toughest Challenges through Business Design. In 2012, she founded Vuka Innovation to expand this work beyond the academic realm, and help organizations unlock their capacity to innovate through the application of Business Design principles and practices. She is an adjunct professor at Rotman School of Management, a thought leader and mentor to an emerging generation of innovators.

About Future By Design

Future By Design is a series of webcast discussions featuring experts sharing their thoughts on a variety of topics. As a virtual event, we invite cities across Canada to host local screening venues where members of the community can gather to watch panelists’ presentations, conduct their own group discussions and participate via webcam in the Q&A. Click here to view recaps of our past Future By Design events. 


Future By Design branding designed by Carve Design