So(cial) Good Design Awards 2018
Celebrate the power of design

RGD's So(cial) Good Design Awards celebrates graphic design projects from around the world done under the theme of communication design for social good; work with the power to incite action and make meaningful change in the way we live our lives.

Today’s designers have an ever greater responsibility to visualize the significant issues facing our society and find new ways to incite change in the way we behave. When we approach these issues creatively, we can make a real difference in the world.



2020 So(cial) Good Design Awards Partners:



Past Awards Information:

  • Download the 2018 SoGood Catalogue here.


    2018 Judges

    Non-Profit, Client Initiated Category: Partner at Isometric Studio, Andy Chen; Principal & Creative Director at Clear Space, Will Hum RGD; Marketing & Communications Director at Toronto Botanical Gardens, Jenny Rhodenizer; Partner at Touque Ltd., Cai Sepulis, Creative Director + Designer at Maslany Creative, Amanda Maslany CGD.

    For Profit, Client Initiated Category: Principal at ON THE CHASE!, Julian Brown RGD; Interactive Creative Lead at Google, Wade Convay; VP at Form:Media, John DeWolf RGD; Chief Marketing Officer at MEC, Anne Donohoe.

    Government Initiated Category: Manager of Culture Operations at City of Mississauga, Sonja Banic; Christopher Brands RGD Emeritus; Principal & Creative Director at KIMBO Design, Kim Pickett CGD.

    Designer Driven Category: President at Adler Design, Deborah Adler; National Creative Director at Rethink, Ian Grais CGD; Senior Designer at Saje Natural Wellness, Katie Maasik; Partner & Creative Director at Studio123, Nico Taus RGD.


    Student Category: Principal & Creative Director at Lauren Wickware Design, Lauren Wickware RGD; Product Strategy and Design Advisor, Valery Casey.



    2018 Winners:


    Special Domtar Award:

    q30 design inc. (Toronto, Canada): Open Studio Brand Identity


    Non-Profit, Client Initiated Projects:

    Rethink (Toronto, Canada): Ambush Advisories Campaign

    Sid Lee (Toronto, Canada): Grand Jardin de Sainte-Justine Murals

    FFunction (Montreal, Canada): (UN)TRAFFICKED Interactive Website

    Rethink (Vancouver, Canada): Crash Coasters Campaign

    The & Partnership (Vancouver, Canada): Assumptions Can Be Deadly Campaign

    Entro (Toronto, Canada): Casey House Signage

    ON THE CHASE! (Toronto, Canada): WellAhead Motiongraphic

    Co-Effect Creative (Toronto, Canada): Unity Festival Campaign

    Clear Space (Toronto, Canada): U of T Faculty of Kinesiology & Physical Education Awareness Campaign

    Blok Design (Toronto, Canada): TIFF 2016 Annual Report

    Overdrive Design Ltd. (Toronto, Canada): Sistering Logo and Website

    BrandHealth (Peterborough, Canada): YMCA of Greater Toronto Sweat for Good Campaign

    Frank Design Strategy (Calgary, Canada): She Who Dares Exhibit

    Zoca Studio Inc. (Toronto, Canada): A Concert for Charlottesville Campaign

    Hambly & Woolley (Toronto, Canada): On Balance

    Gravity Inc. (Toronto, Canada): Fred Victor #HelpFredFillAHome Campaign

    Engine Digital (Vancouver, Canada): Ocean Wise Website

    Breck Campbell Design (London, Canada): EcoFolk 2018 Benefit Concert Poster

    Ion Brand Design (Vancouver, Canada): Axis Theatre Identity

    Sid Lee (Toronto, Canada): MaRS Visual Identity


    For Profit, Client Initiated Projects: 

    Subplot Design Inc. (Vancouver, Canada): GATHER Pet Nutrition Identity & Packaging System

    Capital One (Toronto, Canada): Gift the Code Hackathon Identity System

    Mosaic (Toronto, Canada): BMO200 Interactive Sculpture

    Studio Jaywall (Toronto, Canada): Good Investing Branding

    EF Educational Tours (Toronto, Canada): Canadian Youth Ambassador Program 2018 Branding


    Designer Driven Projects:

    Tangible Interaction (Vancouver, Canada): OH! Interactive Installation

    Tammy Le Provisional RGD (Toronto, Canada): Ipseity Web App

    Marissa Korda (Toronto, Canada): The Loneliness Project

    Underline Studio (Toronto, Canada): Our Home and Native Land

    Jennifer McDougall (Waterloo, Canada) Nature Deficit Disorder Clinic (Team members: Berger Ebbi, Nourhan Hegazy, Prateeksha Singh)

    Manoverboard (Winnipeg, Canada): Serving.Green Website

    Forge Media + Design (Toronto, Canada): Recycling Matters Poster

    Stephanie Hammond (Toronto, Canada): WWF Sea Turtle Print Ad

    Trust Project


    Government Initiated Projects:

    Hangar18 Creative Group (Vancouver, Canada): Vancouver Votes Website
    Intent (Toronto, Canada): Make It Kitchener Identity
    Intent (Toronto, Canada): Inclusion and Diversity Identity & Blueprint Document
    City of Mississauga (Toronto, Canada): Be A Good Neighbour Campaign
    Thunder Bay Regional Health Sciences Centre (Thunder Bay, Canada): 2018 Health & Wellness Calendar
    Canadian Museum for Human Rights (Winnipeg, Canada): Rights of Passage: Canada at 150 Exhibit
    Catapult Marketing (Edmonton, Canada): City of Edmonton Winter Cycling Brochure
    Student Projects:
    Lauren Holden Student RGD, York Sheridan (Toronto, Canada): Website
    Paul Twa Student RGD, University of Alberta (Edmonton, Canada): Give Your Food a Second Life: Composting Awareness Campaign
    Parisa Yazdani Student RGD, York Sheridan (Toronto, Canada): Strong.
    Sarah Butt Student RGD, University of the Fraser Valley (Abbotsford, Canada): What is a Life Worth? Poster
    Cooper Symonds Student RGD, University of the Fraser Valley (Abbotsford, Canada): FreshAid - Branding and Concept Development
    Angela Ip Student RGD, York Sheridan (Toronto, Canada): Beausoleil Packaging



    Design: Underline 

    Print: Moveable

    Paper: Domtar



    View photos from the Awards ceremony here.


    2015 Judges:


    Justin Ahrens, Principal at Rule29

    Claude Auchu, VP and Creative Director at lg2boutique

    Mooren Bofill, Design Director at john st

    Richard Carmichael, VP Creative, Marketing and Communications at Zerofootprint Inc.

    Flavio Carvalho RGD, Senior Visual Designer at Method

    Ross Chandler Affiliate RGD, Principal at Ross Chandler Creative Projects

    Monique Gamache, Design Director & Partner at WAX

    Lisa Greenberg, SVP, Head of Art, Creative Director at Leo Burnett

    Tina Mackenzie RGD, Creative Services Manager at City of Mississauga

    Lisa Nakamura, Creative Director of Design at Rethink


    2015 Winners:


    Mohawk Award:Odgis + Company (NY, US): Sustainability From the Ground Up


    Non-Profit, Client Initiated Projects:

    Ellipsis Digital (London, Canada): Be Safe app

    FFunction (Montreal, Canada): It's My Life! Stop cancer before it starts

    hjc (Toronto, Canada): End of year Campaign

    Intent (Toronto, Canada): Enabling Access Through Web Renewal Handbook

    lg2boutique (Montreal, Canada): Festin de Babette - Book

    lg2boutique (Montreal, Canada): Tous debout pour nos p'tits loups - Identity

    lg2boutique (Montreal, Canada): Banques alimentaires Quebec 2012-2013 Annual Report

    lg2boutique (Montreal, Canada): La Vittoria 2013 - Souvenir Booklet

    Parcel Design (Toronto, Canada): This Book is Political

    Parcel Design (Toronto, Canada): Canadian Civil Liberties Association 50th anniversary gala

    The Office of Gilbert Li (Toronto, Canada): A Brave Spirit Makes All Things Possible

    The Office of Gilbert Li (Toronto, Canada): Places, Please!

    Rethink (Toronto, Canada): No Tankers DM

    Tamm + Kit (Toronto, Canada): BLBC: Strategic Brand Design

    Zulu Alpha Kilo (Toronto, Canada): Blind Cane

    Zulu Alpha Kilo (Toronto, Canada): People for Good


    For Profit, Client Initiated Projects: 

    ALSO Collective (Toronto, Canada): Gallery 44 Visual Identity

    Blok Design (Toronto, Canada): Let It Shine

    Polygraphe (Montreal, Canada): De Gaspé

    Polygraphe (Montreal, Canada): L'Écurie brand identity

    Sid Lee (Toronto, Canada): Blue Goose

    Thought Cafe (Toronto, Canada): Dive Deeper (The Water Brothers)

    Thought Cafe (Toronto, Canada): I Am Me

    Vox Pop Labs (Toronto, Canada): Alberta Issues Map


    Government Initiated Projects:

    Bureau (Sudbury, Canada): Downtown Sudbury Branding, Campaign and Website

    Optimus Creative Media (Mexico City, Mexico): Mobile Interactive Museum: “Live Science!”

    Pilot PMR (Toronto, Canada): The 519


    Designer Driven Projects:

    AmirrezaChabouk Provisional RGD (Toronto, Canada): Curtain

    Brock Donaldson Provisional RGD (St. Thomas, Canada): The Kitsune Board

    Cambrian College Graphic Design Program (Sudbury, Canada): aboutface

    Daria Shmitko (Isia, Urbino): Tactile Tools for Wayfinding

    Design Studio M-Kvadrat (St. Petersburg, Russia): Propaganda: Aren't Fed Up?

    HivelyDesigns (Brooklyn, USA):

    Institute without Boundaries (Toronto, Canada): The Atlas of One Delta

    Jennifer Zhang Student RGD (Toronto, Canada): Society's Greatest Fear: Loneliness

    Jessica Lambe Provisional RGD (Sudbury, Canada): PRISM

    Lilian Leung Student RGD (British Columbia, Canada): Molecure Personal Mental Health Awareness

    The Litter Letter Project (Franklinton, USA): The Litter Letter Project

    Nicole Mannell Student RGD (Toronto, Canada): Mental Health Awareness Package

    Studio Jaywall (Toronto, Canada) & LOKI (Montreal, Canada): Reading/Writing the Junction

    Sunny Hye Sun Lee Student RGD (Toronto, Canada): DASH personal medical data

    Tracy Baker Student RGD (Toronto, Canada): LifeBox



    Design Partner: Blok

    Paper Partner: Mohawk

    Print Partner: Somerset 




    Download the 2014 SoGood Catalogue here. 


    2014 Judges:

    Non-Profit, Client Initiated CategoryManager of Communications at AIDS Committee of Toronto (ACT), Kyle Greenwood; Designer, Mario Mercier DGA; Founder of Studio Myerscough, Morag Myerscough; Art Director and Principal at Riordon Design, Shirley Riordon RGD


    For Profit, Client Initiated Category: Design Director at Duffy & Partners, Joseph Duffy; Creative Director at Blok Design, Vanessa Eckstein RGD; Head of Corporate Citizenship at Manulife Financial, Chris Ouellete; Principal and Creative Director at Subplot Design Inc., Roy White


    Government Initiated CategoryBook Designer, Irma Boom; Creative Director at the City of Calgary, Brent Mykyte; Principal at Domino Creative, Nicole Vallee RGD


    Designer Driven CategoryKickstarter Co-Founder Charles Adler; Founder of Draplin Design Co., Aaron Draplin; Creative Director and Partner at Underline Studio, Fidel Pena RGD; Creative Director at St. Bernadine Mission Communications, Andrew Samuel


    2014 Winners:

    Non-Profit, Client Initiated Projects: 

    Intent (Toronto, Canada): 'She Deserves It' Campaign

    Blok Design (Toronto, Canada): Coalition for Engaged Education Identity 

    The Public Studio (Toronto, Canada): Elder Abuse Prevention Campaign

    GenesisXD (Toronto, Canada): KLINK Coffee Social Enterprise Branding

    Parcel Design (Toronto, Canada): Camp Quality Identity 

    rtraction (London, Canada): 1,000 Acts of Kindness Campaign

    We Are Michael Jackson (Rotterdam, Netherlands): MAFIFA Poster

    Thought Cafe (Toronto, Canada): Approval Voting Video

    Projektor Brand Image (Toronto, Canada): Not Far From The Tree 2013 Yearbook

    Hambly & Woolley (Toronto, Canada): Teresa Group Identity 

    ALSO Collective (Toronto, Canada): SickKids Pediatric Orthopedic Fellowship Annual Report 

    9 Lives Design (North Bay, Canada): UCycle Campaign

    STUDIO JAYWALL (Toronto, Canada): Jane's Walk Print Campaign 


    For Profit, Client Initiated Projects: 

    The Works Design Communications (Toronto, Canada): RESPECT Report

    Thought Cafe (Toronto, Canada): Crash Course Education Series

    Trapeze Media (Toronto, Canada): KRAFT Celebration Tour Website 

    Helena Ng Design (Markham, Canada): Animal Protection Stamp Collection

    Pivot Design Group (Toronto, Canada): Website 


    Government Initiated Projects:

    ON THE CHASE! Motion Design (Toronto, Canada): #BeOurAlly Campaign Video

    Bureau (Sudbury, Canada): OBWC Brand and Website

    Ontario Science Centre (Toronto, Canada): Banting Best Lab Exhibit

    Blok Design (Toronto, Canada): Lab Ciudad Identity

    Una Lee Design (Toronto, Canada): Feathers of Hope Campaign

    City of Mississauga (Mississauga, Canada): Mississauga Earth Days 2014 Campaign

    Flipside Creative Inc. (Vancouver, Canada): Golden Spruce Trail Experience

    Gravity Inc. (Toronto, Canada): Ontario Clean Water Agency Annual Report


    Designer Driven Projects:

    Katie Maasik Student RGD (North Vancouver, Canada): You Are Not Al(one) Campaign

    Heather Luscher Student RGD (Toronto, Canada): 'Meat of the Matter' Print Piece

    Ottawa Bicycle Lanes (Ottawa, Canada): Ottawa Bicycle Lanes Campaign

    Lauren Coutts Student RGD (North Vancouver, Canada): Colour Blind Awareness Campaign

    Marissa Korda Student RGD (Toronto, Canada): Reel Women Film Festival Identity 

    Chloe Blanchard Student RGD, Joyce Dang Student RGD & Alaa Abuamra Student RGD (Toronto, Canada): Beyond 40 App 

    Adademia di Belle Arti di Firenze (Italy): 'Bring Salvation to All Living Things' Poster

    Nathakorn Kittananthawongs Student RGD (Toronto, Canada): 'Against Animal Testing' Infographic 

    Sylvie Leveiller Student RGD (Sudbury, Canada): The Basket Challenge Campaign

    Damon PfaffACCESS (Toronto, Canada): Youth Making A Difference (YMAD) Campaign, Fall 2013

    Camille Pomponi Student RGD (Toronto, Canada): Camoni Tea and Coffee Packaging 

    Chloe Silver Student RGD (Toronto, Canada): 'What's Your Beef?' Brochure 




    Design Partner: Forge Media + Design

    Paper Partner: Rolland Enterprises Inc.

    Print Partner: Somerset 

    Exhibit Partner: Resource Integrated




    Download the 2013 app here.

    Download the 2013 Catalogue here.


    Judges David Berman RGD, author of Do Good Design: How Design Can Change our World; Frances Edmonds, Director of Environmental Programs at HP Canada; Ben Hagon RGD, Founder and President of Hagon Design; and Dmitri Siegel, VP of E-commerce & Executive Creative Director at Patagonia selected 42 winning projects from 190 entries submitted from 7 countries.


    The projects listed below effectively promote action in support of social change with originality, creativity and the use of sophisticated design concepts. 2013 winners are featured in a printed catalog and free iPad app and were recognized at the 2013 DesignThinkers Conference. 


    Winners 2013:


    Not-For-Profit Client-Initiated Projects:

    • Cossette (Canada): Habitat for Humanity 2011 Annual Report
    • On The Chase! (Canada): 'What is Social Innovation?'
    • Aveda (Canada): 'iWalkForWater'
    • Lyubava Fartushenko, Student, University of Alberta (Canada): 'Community-Based Design Education'
    • Anita Feng, Student, UQAM (Canada): 'Fukushima'
    • Faren Agency (Canada): 'Heading Home? Must be nice. Campaign for Tokens4Change for Youth Without Shelter'
    • Hambly & Woolley (Canada): 'Participaction's Bring Back Play Mobile App'
    • smashLAB (Canada): 'The Vancouver Aquarium Website'
    • Dalida Karić-Hadžiahmetović: 'Woman Is Not An Object'
    • Orangetango (Canada): 'Dr. Julien Foundation 2012 Fundraising'
    • Tamm + Kit (Canada): 'Global Development Volunteer Campaign'
    • K10 art+design (Canada): 'The Defi Canderel Event 2012/13 Fundraising Campaign'
    • Helena Ng Design (Canada): 'Alzheimer Society of Ontario - Finding Your Way Program Campaign Design Series'
    • Juniper Park (Canada): 'Story Planet: Intergalactic Travel Authority'
    • AIDS Committee of Toronto (Canada): 'My Sex Life: Info for Young Pox People'
    • Riordon Design (Canada): 'Street Level Website'
    • SQUAB Creative Studio (Canada):'The Professional's Guide To Becoming a Champion'


    For Profit Client-Initiated Projects:


    Designer Initiated Projects:

    • Chantal Abdel-Nour, Student, Cambrian College (Canada): 'Smart Little Seeds'
    • Jessica Baratta, Student, York University (Canada): 'A Cup of Reality'
    • Jillian Ditner, Student, York University (Canada): 'Visualizing Bird Migration'
    • Jillian Ditner, Student, York University (Canada): 'Seed Saving Info Wheel'
    • Key Gordon (Canada): 'Gratitude Bag'
    • Heather Goulter, Student, York University (Canada): 'Drink. Drive.'
    • Marissa Korda, Student, York University (Canada): 'Teens Need Better Sex Ed'
    • Linda Nakanishi, (Canada): Japan Earthquake Poster'
    • Design Can Do (USA): 'Design Can Do'
    • Kaitlyn Pannunzio, Student, York University (Canada): 'Flat Packed Sustainable Birdhouse'
    • Alison Rowan, Student, OCAD (Canada): 'Buy a Dictionary'
    • Kyuha Shim, Student, RISD (USA): 'Google 8bit AQI'
    • Agnieska Ziemiszewski, PhD Student, Academy of Fine Arts (Poland) 'Nothing Personal'


    Government Initiated Projects:


    2013 Partners


  • RGD was gratified by the community's response (over 200 submissions from 11 countries), the quality of work and the passion of the designers.


    The winning projects were on public display at The Gladstone Hotel in November, with a reception held on November 10. See pictures from the exhibit here. A catalogue featuring the winning work is also available. Click here to view a digital version.


    2012 Winners:


    Not-For-Profit (Client Initiated Projects):

    • Youth-led Community Organizing Reports. Design by Una Lee for Laidlaw Foundation
    • Side by Side Conference Branding. Design by Hagon Design for St. Joseph's International Outreach Program
    • 2007 Hungry City - Make Your Own Campaign. Design by Pivot Design Group for the Daily Bread Food Bank.
    • Women Lovin': A Sexual Health Guide for Queer Women. Designed and Illustrated by Jayme Spinks for ACT (AIDS Committee of Toronto) & CATIE (Canada's source for HIV and hepatitis C information).
    • Not Myself Today Campaign. Designed by Blok Design for Partners for Mental Health.
    • SHE Branding. Designed by Blok Design for SHE (Sustainable Health Enterprises)
    • Girl Guides of Canada 100th Anniversary Logo. Designed by AmoebaCorp for Girl Guides of Canada.
    • Observance and Memorial Exhibit. Designed by Emilio Genovese for Royal Ontario Museum.
    • Voice of Industry Website. Designed by Gil Martinez for Voice of Industry.
    • ArtHouse Branding. Designed by Branding for Good for ArtHouse.
    • Mozilla Webmakers Video Series. Designed by Smart Bubble Society Inc. for Mozilla Foundation.
    • Fare Share Food Bank Branding. Designed by Limelight Advertising & Design for Fare Share Food Bank.
    • Our Dreams Matter Too Report. Designed by Una Lee for Children and Youth.
    • Do The Happy Campaign. Designed by Oxygen for SickKids Foundation.
    • Mosquitoes Suck Tour. Designed by Naomi Francois for SoChange.
    • Equality Ping / Equality Deng Posters. Designed by Sha Feng.
    • Branksome Becomes Campaign. Designed by Clear Space for Branksome Hall.


    For-Profit (Client Initiated Projects):

    • Ensemble Branding. Designed by TAXI for Brand Aid Project.
    • Niagara Region Wind Corporation Branding. Designed by Clear Space for Niagara Region Wind Corporation.
    • Food Drive Poster. Designed by Jose Garcia and Tomas Hinojosa for PosterOne.
    • Una Lee Business Card. Designed by Una Lee for Una Lee.
    • Level Ground Branding & Packaging. Designed by Subplot for Level Ground Trading.
    • Gebran2005 Headline Typeface. Designed by Nadine Chahine.


    Designer Initiated Projects:

    • Dolphin's Smile Campaign. Designed by Antonia Goga.
    • Mexico Ciudad Futura Book. Designed by Blok Design.
    • Difference Engine Initiative: Ripple Effect Poster. Designed by Una Lee.
    • "To Be" Exhibition. Designed by Atanas Bozdarov.
    • Congo  Awareness Poster. Designed by Audrey Chia.
    • Rape is Not Love Poster. Designed by Samantha Dirksen.
    • Vegan Please Mobile App. Designed by Kate El-Bizri.
    • Toronto High School Rebranding. Designed by Yana Stepchenko.
    • Riceland Branding and Packaging. Designed by Qiannan Zhao.
    • Concepts for all Online Image Bank. Designed by Nelu Wolfensohn.
    • Secrets of the Magic School Book. Designed by Monika Krupa.


    2012 Partners: