RGD Webinar Panel: Defining an In-House Agency

Four in-house designers will present an in-house project, and will discuss the challenges and merits of these projects being done in-house.

Date: Thursday, November 22 at 12:00pm ET


Register: attendee.gotowebinar.com/register/2905422480425075202


Moderated by:

Wendy Millard RGD

Wendy has an extensive background with in-house design management and designing the process in which to engage design. With over 20 years of experience, she has led several design rebrands in the technology and financial services sectors. She is an advisory board member and mentor for St. Lawrence College Graphic Design Program. Wendy’s formula for successful in-house design is to deliver high quality, award-winning work and exceptional partnership with internal stakeholders.



Leland Maschmeyer, Chobani

Leland is the Chief Creative Officer of Chobani. Fast Company twice ranked Chobani as one of the most innovative companies in the world. Fortune cited it as a "Brand that Matters" and selected it for its "Brands Changing the World" list.

Adweek recognized Leland as a "Young Influential;" Campaign Magazine honored him as a "Global 30 Under 30;" HOW Magazine named him one of the "Most Influential Designers" working today; Graphic Design USA selected him to its "People to Watch" list. In 2016, Forbes named COLLINS — the design consultancy Leland co-founded and ran as CCO — as an agency defining the future of brand building. That same year, Fast Company chose his team's global redesign of Instagram as the year's best. The previous year, Fast Company, Wired, and Design Week also named his global redesign of Spotify as the year's best. In 2015, Forbes praised his team's music video for Azealia Banks as "the future of music videos." In 2008, he worked with ​US Vice President Al Gore to launch ​WE, the climate change campaign that influenced US Federal policy. His work has earned honors from Cannes, D&AD, One Show, Art Directors Club, Type Directors Club, Webbys, Fast Company, AICP, Effies, 4As, Graphis, Communication Arts, among others. His algorithm-derived typographic work is also included in the MoMA's permanent collection. 

A sought-out speaker, Leland frequently speaks across the globe: Adobe Summit, Adobe Max, Mexico's Ministry of Economics, SXSW, Yale School of Architecture, Princeton, The New York Times, IBM, Mattel, Museum of Art & Design, HOW-Dieline, Design Management Institute, RGD, AIGA, and the New Zealand CEO Summit, among others. 

A faculty member of the School of Visual Arts MFA program, Leland teaches “Systems Design” and “Designer as Entrepreneur.” He also serves on the advisory board of NOMI Network—an organization dedicated to ending modern slavery.



RGD Members*: FREE

Members of ACIDOGDCSDGQ, Editors CanadaIABC Golden HorseshoeIABC OttawaIABC Waterloo & IDC**: One webinar - $15; Pkg of 3 - $40, Pkg of 5 - $70

Non-Members: One webinar - $25; Package of 3 - $65, Special Package of all five In-House Webinar Panels for 2018 - $100

* Includes all categories of RGD Members: AffiliateCertified RGDJunior AffiliateProvisional RGD and Student RGD

** RGD webinars count as IDC continuing education credits. Use the GoToWebinar email you receive after the broadcast as proof of completion.


If you have any questions, email