RGD Webinar: Why Marketing Works

Presented by Jeff Swystun


Marketers and communicators are obsessed with marketing's shiny new toys. But no amount of marketing tech, programmatic buying, social media, video, AI, etc. will help a brand missing a distinct and creative strategy. Jeff's new book, Why Marketing Works, debuted at #1 in Advertising on Amazon. It argues that marketers and communicators have forgotten the fundamentals needed to be successful. 


Jeff explored marketing's history from 17th Century London coffeehouses to Starbucks, from ancient Roman wall inscriptions to Facebook and discovered a fascinating continuity in successful marketing. The book identifies 7 principles that have worked, work now, and will always work. Jeff has gone far beyond the standard marketing stories we hear about from Coke, Apple, and McDonalds. He taps Uneeda Biscuit, Tupperware and After Eight Mints for inspiration and application, along with Uber, AirBnb and many others.

Date: Thursday, July 18 at 12:00pm ET

Register here



-Visual design remains at the heart of good marketing

-Positioning brands as solutions, focusing on storytelling, leveraging the right emotions in all communication must be done with authenticity

-Be better equipped in marketing 


About Jeff Swystun 

Jeff’s 20 years in global business strategy, branding and marketing led to the opening of Swystun Communications in 2012. Prior, Jeff was Chief Communications Officer at DDB Worldwide heading branding & marketing, corporate communications and staff training.  Jeff has held leadership posts at Assante Asset Management, Pollard Banknote and Price Waterhouse. A prolific speaker and writer, Jeff has appeared at over 115 conferences in over 25 countries. CNBC, Nightly Business Report, USA Today and Business News Network refer to him as a branding guru.



RGD Members*: FREE

Members of ACIDOGDCEditors CanadaIABC Golden HorseshoeIABC OttawaIABC Waterloo & IDC**: One webinar - $15; Pkg of 3 - $40

Non-Members: One webinar - $25; Package of 3 - $65

* Includes all categories of RGD Members: AffiliateCertified RGDJunior AffiliateProvisional RGD and Student RGD

** RGD webinars count as IDC continuing education credits. Use the GoToWebinar email you receive after the broadcast as proof of completion.


If you have any questions, email .