RGD Webinar: Why Marketing Works
Marketers and communicators are obsessed with marketing's shiny new toys. But no amount of marketing tech, programmatic buying, social media, video, AI, etc. will help a brand missing a distinct and creative strategy. Jeff's new book, Why Marketing Works, debuted at #1 in Advertising on Amazon. It argues that marketers and communicators have forgotten the fundamentals needed to be successful.
Jeff explored marketing's history from 17th Century London coffeehouses to Starbucks, from ancient Roman wall inscriptions to Facebook and discovered a fascinating continuity in successful marketing. The book identifies 7 principles that have worked, work now, and will always work. Jeff has gone far beyond the standard marketing stories we hear about from Coke, Apple, and McDonalds. He taps Uneeda Biscuit, Tupperware and After Eight Mints for inspiration and application, along with Uber, AirBnb and many others.
-Visual design remains at the heart of good marketing
-Positioning brands as solutions, focusing on storytelling, leveraging the right emotions in all communication must be done with authenticity
-Be better equipped in marketing
About Jeff Swystun
Jeff’s 20 years in global business strategy, branding and marketing led to the opening of Swystun Communications in 2012. Prior, Jeff was Chief Communications Officer at DDB Worldwide heading branding & marketing, corporate communications and staff training. Jeff has held leadership posts at Assante Asset Management, Pollard Banknote and Price Waterhouse. A prolific speaker and writer, Jeff has appeared at over 115 conferences in over 25 countries. CNBC, Nightly Business Report, USA Today and Business News Network refer to him as a branding guru.