RGD Webinar: Brands Are Bigger Than They Appear
As people make choices in their personal and public lives, they seek meaningful experiences. A brand is a way for them to encapsulate and describe these things, often in a commercial context. A cynic may view branding as deception, but power in the right hands can yield positive results with a cultural impact - from the biggest ideas to the smallest details.
It can be hard to know where to begin to address the complexity of customer experience, but a recipe can help. In this webinar, Kevin Budelmann introduces you to the concepts covered in the second edition of his book Brand Identity Essentials, including a model for thinking about brand building that can help you make decisions and create systems.
Whether you're a studio designer, brand manager, student or educator, you'll walk away with a reference to help guide the everyday decisions you make on the brand-building journey.
Date: Thursday, September 5 at 12pm EST
About Kevin Budelmann
Kevin is a speaker, writer, educator and president of Peopledesign. He is interested in design theory and practice in the context of business, technology, and society. After his BA from Carnegie Mellon, he earned a Master of Design Methods from IIT Institute of Design. Kevin has served in leadership roles for the AIGA, Professional Association for Design, the Association of Professional Design Firms and is currently Global Vice President of IxDA, the Interaction Design Association. Kevin is also an adjunct professor at Northwestern University.
RGD Members: FREE
Non-Members*: One webinar - $35; Package of 3 - $90
There is limited space in RGD webinars. Registration is on a first come, first served basis with priority given to Certified RGDs, Provisional RGDs & Affiliate Members. Membership dues for 2019 must be paid in order to attend.
** RGD webinars count as IDC continuing education credits. Use the GoToWebinar email you receive after the broadcast as proof of completion.
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