RGD Webinar: How a Rebrand Happens From a Client's Perspective

Presented by Ritesh Gupta
In this webinar Ritesh will peel back the curtain and detail an inside look at how a rebrand happens from a client's perspective. He will also offer advice on how designers, agencies, and in-house teams can work more effectively and efficiently together, ultimately leading to more sustainable relationships, revenue, and impact for all parties.
- How client's think about, develop, and execute new visual brand identities
- The biggest problems within the design industry, which include: lack of awareness of its impact, designers not having a seat at the table, diversity 
- Tangible, meaningful solutions to these problems
Date: Thursday, December 5 at 12pm EST


About Ritesh Gupta

Ritesh is product designer and currently serves as the VP of Product at Serial Box, where he is (re)designing, (re)building, (re)positioning, and (re)branding the platform. He regularly lectures about design, most recently at the Brand New Conference, Type Director's Club, and Product School. Ritesh began his career advertising while at Wieden+Kennedy, Deutsch, and Saatchi & Saatchi and has since transitioned to leading Product Design and Branding in-house at mission-driven startups. His past clients include: Cooper Hewitt, Equinox, ABC, and Disney. He most recently led a rebrand with Sagmeister & Walsh and R/GA while serving as the Senior Director of Brand & UX at Pet Plate. 



RGD Members: FREE
Non-Members*: One webinar - $35; Package of 3 - $90

40% off for Members of CAPICGDCSDGQEditors CanadaIABC Waterloo & IDC**


There is limited space in RGD webinars. Registration is on a first come, first served basis with priority given to Certified RGDs, Provisional RGDs & Affiliate Members. Membership dues for 2019 must be paid in order to attend.

** RGD webinars count as IDC continuing education credits. Use the GoToWebinar email you receive after the broadcast as proof of completion.


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