RGD Virtual Workshop: Differentiating Your Services with Emily Cohen

Join Emily Cohen online on Tuesday, June 2 for a workshop on differentiating your services.

Date: Tuesday, June 2, 2020

Time: 9:00 a.m. - 12:00 p.m. PST | 12:00 p.m. - 3:00 p.m. EST | 1:00 p.m. - 4:00 p.m. AST

Location: Virtual


Pricing (includes 13% tax):

RGD Members: $113.00 CDN

Non-Members: $197.75 CDN

Special Package — Workshop & 12-month Affiliate Membership: $367.25 (saving $56.50 on Affiliate Membership)


Click here to register for the workshop.

About the Workshop

This workshop will focus on evaluating, defining and landing on a way to differentiate your firm or services within a highly saturated market.

During our time together, we will evaluate how you can look at your business from a 30,000-foot view and the questions you should be asking along the way. We will debate the pro’s and con’s of being a generalist vs. a specialist. Not so subtle hint: this workshop will make a strong case for specialization and help you navigate all the perceived challenges and concerns you may have of taking a stand on who you are, who you work with and/or what you do.

The workshop component will give participants some time to explore and think about these questions, thus leading them to the necessary thinking they need to conduct before they make any changes.


Takeaways include:

  • A strong case for specialization, its inherent benefits and a healthy debate and counterpoint with participants that may disagree;
  • A robust conversation on why focusing in on certain areas, such as a certain aesthetic, a process, branding or social good, may not be good enough;
  • An actionable strategy for uncovering and defining a firm’s specialization, including workshop activities for participants to brainstorm and answer some key questions about who they are now, who they want to be, who they want to work with and what they want to provide.


About Emily

A brutally honest consultant, Emily Cohen has been honored to consult and work with many leading design firms across the country. Through these experiences, she has developed, tested, and curated key business insights and strategies that have helped firms become more effective, profitable, and fun to work at. Emily conducts strategic business planning retreats and provides confidential, best-practice insights and advice on staff, client, and process-management strategies. She loves sharing her expertise through speaking engagements, guest posts, her courses on LinkedIn Learning/Lynda.com and Skillshare, her industry activism, and, most recently, in her new business book for creatives, Brutally Honest: No-bullshit business strategies to evolve your creative business. Emily Cohen is also fast-talker, a designer by degree, an avid reader, a trend-spotter, a connector, and her client’s advocate.

Find Emily on Instagram. Find Emily on the web.