RGD Virtual UX Workshop — How to Develop Personas

How to Develop Personas promotional image
Join UX researcher and designer Heidi Trost for a virtual UX workshop on developing personas.


Date: Wednesday, July 22 2020

Time: 12:00 to 3:00 p.m. EST


Personas, representations of groups of people who use your digital product, are the foundation of your UX strategy. Unfortunately, many teams either don’t take the time to create them or don’t develop them based on user research. The result? A poor user experience that is often based on personal preferences instead of what is best for the user.


In this workshop, you’ll learn:

  • Why personas are important and how they can be used to improve digital products.
  • What user research methods to leverage to get the data you’ll need to develop personas.
  • What to include in a persona document to maximize its impact.
  • What next steps to take to ensure personas are just the start to your organization’s commitment to UX.


Register here



Certified RGD / Affiliates: $226.00

Prov RGD / Jr Affiliate: $169.50

Non-Members: $423.75

Non-Member incl. Affiliate Membership: $480.25 (save $56)


Additional UX Workshops

July 8: UX Research Methods

August 5: UX Design Best Practices


Special Pricing for all 3 Workshops*

Certified RGD / Affiliates: $593.25

Prov RGD / Jr Affiliate: $452.00

Non-Members: $1130.00

Non-Member incl. Affiliate Membership: $819.25 (save $226)

 in CAD (includes tax)


About Heidi

Heidi Trost is a user experience researcher, designer, and usability expert. As the founder and Director of UX at Voice+Code, she helps companies make informed user experience decisions and demonstrate a UX ROI. Her goal is to develop digital experiences that are safe, usable, and accessible. She has been an adjunct professor at Rochester Institute of Technology and Pratt Institute.