Compass redesigns the news experience for the Millennial generation, with the aim of providing proper context to stories, transparency of sources and relevance to individual users. After conducting audience research, I created a new platform which better addresses the needs of this generation. It is important that people are aware of what is happening in the world and that they do not become apathetic, in order to have an informed electorate and functioning democracy. Compass has two parts, a digital interface – which allows users to indicate preferences of news source, select their interests, and update their learning needs – and a printed part which provides a high quality, tactile and curated news experience. The platform is called Compass, as it hopes to help users find their bearings in the fast paced, often overwhelming and low quality, world of news. It promises to bring users curated news, from the sources they trust, on the issues they want, delivered to their door. Each edition of Compass includes a selection of international and national news chosen by Compass, to ensure a base knowledge of what is going on in the world. The user then chooses topics they want to keep in the loop on - ongoing issues such as elections, topics they want to learn more about - for example a background explanation of ISIS, topics they are interested in and want stories on - such as art, technology or space, and finally the sources they trust to tell them the news. Compass then collates articles and images from these various sources and presents them to the user as one news edition.
Lucy Bilson Provisional RGD
May 30, 2016
Other CapabilitiesBook Design, Branding, Corporate Communications, Information Design, Print Promotion, Signage/Wayfinding, Typography
Interested in FreelanceYes